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Content Marketing Roadmap: The B2B Buyer’s Journey

I am sure you’ve heard this a million times. Content is king. Most businesses have realized the importance of having content at the core of their business. Content marketing is not a fad, it’s here to stay. The internet and social networks have completely changed the sales process. The modern buyer has access to more information than ever before. For example: 90% of customer buying decisions start online (Forrester) 75% of B2B buyers use social media to research vendors (IDC) As a consequence, companies need to provide helpful online content and information, to build trust and credibility and to become a part of the buyer’s journey in selecting a product or service. This approach is frequently referred to as social selling and it doesn’t work without a healthy dose of content marketing. In both B2B and B2C, buyers prefer getting all the information they need to make an educated decision. If this is the case, how can businesses and marketers such as yourself provide just the right kind of support they need, without being too salesy? The answer lies in a simple C-word: Content. The crucial role of content marketing in B2B With high-quality and informative content, today’s careful and […]

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