FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

5 Tips to Get Your Business On the Map in The Digital Age

Remember the time when our clothes came from catalogue orders? About twenty years ago our wallets were filled with business cards, our shelves stacked with photo albums and our evenings spent with long-awaited TV premieres. It seems quite unthinkable, but a time before the internet actually existed. Since then, we’ve changed so much of how we work, think and live. The digital age is fully upon us, and the rules of the game have changed. Today everything begins and ends with a buzz notification. The Digital Challenge Once changed, our daily habits haven’t only affected society and its pre-Tinder dynamics, but dictated the course of education and employment as well, directly transforming the consumerism cycle. Urged to modernize in order to meet the needs of contemporary consumers, the business world has perhaps experienced the most dramatic shift. Digitally native, ruthlessly cosmopolitan, slightly narcissistic and, above all, clever and educated, the Millennials remain in the very core of the big change. Being the largest target audience in the world, the Generation Next is now how we measure our selling success by. Whatever the size or niche, a company can now hardly exist without its online equivalent. It’s on the internet where […]

Pin It on Pinterest