FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

A Social Media Strategy is Useless Without This…

Have you ever decided you need to do something to improve yourself, your life or your business? What did you do? Did you create a list of goals and make a strategy to help you achieve those goals? Did you succeed in achieving your goals? If you did, then it is quite likely that you had a plan to put your strategies into action and then followed through each day with that plan. The same is true if you’d like to experience social media success. Even if you have the most profitable social media plan in existence, it would not put a single dollar in to your pocket if you don’t put it into action – every day. “Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.” ~Stephen Covey Occasionally implementing your plan is about as effective as not implementing it at all. To get consistent results from your strategy, you need to take action consistently. That is why you need a Social Media Action Plan. An action plan provides you with the tools and the steps to carry out your social media strategy in an efficient and effective way. It will keep you […]

Pin It on Pinterest