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How To Create Content That Drives Traffic For YEARS

Do you have content that keeps driving traffic to your site for months or even years? Evergreen content is the kind that never goes out of style because the information stands the test of time. 15% of the web traffic my site got in 2014 came from this article and this article…both were written in 2013. The latter of which was originally published in 2012 but updated a year later, to be exact. I’m going to show you exactly what I’ve learned over the past few years from writing hundreds of articles. Not every one of them has been a hit but there are definitely enough similarities among the best of the best to craft some helpful guidelines. 1. Find The Right Topic Before you try to create your killer evergreen content, you need to realize a few things. First off, creating evergreen content takes a lot of work and there is no true “magic bullet” for success, only guidelines. Secondly, there is no way that every article you write will be a hit and drive traffic for years so you have to be selective about the topics that you will invest more time into. A great topic for evergreen […]

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