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6 Guaranteed Ways To Position Yourself As An Authority

There are so many choices and options today when people are looking to solve a challenge or problem. So just how do they make that choice? They go to the trusted expert or authority who has built a relationship with them and has proven their expertise on their topic. So when your community needs someone that offers the products or services that you do, will you be the authority that they turn to? Perhaps you are unsure on how to establish yourself as an authority on your topic? Fear not. I am going to share six guaranteed ways you can position yourself as a trusted authority with your community, industry and/or topic. 6 Key Strategies To Become an Authority On Your Topic 1. Focus on a Niche Don’t be a Jack-of-all-trades and master of none. If you want people to see you as authority, specialize in something. Pick a niche that narrowly focuses in on your ideal clients and what they need or want. For example, while I provide a variety of social media marketing and content marketing services, my specialty and what I’m best known for is LinkedIn. This is where 80% of my focus and energy is spent […]

6 Steps To The Perfect Social Media Strategy

I spend a lot of time blogging on the importance of different social media tools, rules and tips to improve your social media strategy. Today I wanted to write a blog that could give you a few core steps that you should include when devising your social media strategy. Whether you want to increase leads, sales, visibility or (like most business owners) all of the above, make sure everything you do online and offline adheres to these six principles, that Dr. Robert Cialdini covers in his book Influence: The Psychology of Persuasion. 1. Scarcity Create exclusive offers on your Twitter and Facebook pages that provide enticing reasons to register, enroll or purchase immediately. Offers exclusively for current or past customers can be effective but one adding the element of scarcity is really your secret weapon. Groupon has a time ticker that shows you how many hours, minutes and seconds you have left to buy and it definitely encourages people to purchase sooner rather than later! 2. The Law of Reciprocity Ya ya, I know. I talk about The Law of Reciprocity all the time. I have a good reason though…it works! Make sure you are monitoring social media conversations involving […]

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