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6 Facebook Graph Search Tricks No One Talks About [Tutorial]

Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions. I think one of the most confusing things about Facebook graph search is that it’s much more complex than it looks and there are more ways to use it than could possibly be listed in one article. This article is going to share some of my favorite Facebook graph search tricks that I’ve stumbled on during my experiments. 1. Pages Liked By People Who Like X Page This trick is an advertising and market research goldmine. This will tell you the pages most commonly liked by people who like your Facebook page. Very handy when deciding targeting for your Facebook ads! Search: Pages liked by people who like PAGE NAME You can also do combinations of pages too (pictured below). For example, here’s what it looks like when I see the pages liked by people who like both Top Dog Social Media and Mari Smith. As you can see, the results are pretty […]

8 Lessons In Facebook Advertising From Big Brands

Have you used Facebook ads to promote your business? Perhaps you’ve been thinking about trying Facebook advertising but you are confused by all the options. This article will share examples of companies that have succeeded and failed at Facebook advertising so you can see what works best. Facebook news feed ads (sponsored stories) give your business an opportunity to be in the middle of the social experiences that drive the people’s lives – but is it a good option? “Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.” That was a quote from none other than Mark Zuckerberg himself and there is an important message inside there. “Advertising works most effectively when it’s in line with what people are already trying to do.” You’ll notice this is a common trend in this article. I’m going to show you several examples of real Facebook news feed ads from real companies […]

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