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6 Facebook Graph Search Tricks No One Talks About [Tutorial]

Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions. I think one of the most confusing things about Facebook graph search is that it’s much more complex than it looks and there are more ways to use it than could possibly be listed in one article. This article is going to share some of my favorite Facebook graph search tricks that I’ve stumbled on during my experiments. 1. Pages Liked By People Who Like X Page This trick is an advertising and market research goldmine. This will tell you the pages most commonly liked by people who like your Facebook page. Very handy when deciding targeting for your Facebook ads! Search: Pages liked by people who like PAGE NAME You can also do combinations of pages too (pictured below). For example, here’s what it looks like when I see the pages liked by people who like both Top Dog Social Media and Mari Smith. As you can see, the results are pretty […]

15 Ways To Create Social Media Content That Always Works

Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience. 1. Search Relevant Keywords via Facebook Graph Search Declining organic reach doesn’t just affect businesses on Facebook, it also affects the people who follow those pages and want to receive that content. The good news is that a simple Facebook Graph Search can show you posts from people and pages you follow, even if they didn’t show up in your News Feed. 2. Google News Search Google search is great but I love the News search specifically for finding killer content that’s relevant and current. Search with basic keywords relevant to your business (i.e. A cosmetic surgeon could search terms like “botox”). Local businesses that rely solely on customers in their immediate area can benefit by searching for content that’s relevant to that area (i.e. An article titled “Toronto Named World’s […]

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