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The Small Business Guide to Facebook Video Marketing

Love Facebook or hate it, you’ve got to admit it, Facebook’s video marketing capacities offer a much-needed boost to the small business owner looking to get the most out of their marketing budget. Blending (almost) seamlessly into the newsfeed of your carefully chosen demographic, you can convey your message and gain traction with low-cost home-made videos. However, there are several nuances of which to be aware before you leap into Facebook video marketing to make the most of this contemporary opportunity. This small business guide for Facebook video marketing covers the key points for creating videos that will produce results. Key Points To Consider When Using Facebook Video Marketing. Brevity is a virtue The traditional TV commercial usually lasts less than 30 seconds. Facebook, captures the attention of the viewed you can make it longer than 30 seconds. But any more than two minutes, and you’re likely to lose them. YouTube is a sin There are many benefits of YouTube marketing but link your video from YouTube to Facebook and you are likely to see distinctly less views than if you upload it directly to Facebook as a native video. No sales pitches Instead of creating a commercial, try to […]

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