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50+ Statistics That Show How Marketers Are Using Social Media

For the past six years, the entire social media industry has relied on Social Media Examiner’s annual industry reports to gain insight into the most (and least) popular tactics used by marketers. They gathered data from 2887 marketers about the various factors affecting their social media campaigns to wind up with 50 pages of undiluted social media statistics that will drastically improve the intelligence you base major decisions off of. There is no question that the biggest changes yet have popped up in the brand new 2014 Social Media Marketing Industry Report and I’m certain that you’re going to be reconsidering at least a couple aspects of your social media strategy. Social Media Statistics 2014: Major Findings 92% of marketers indicate that social media is important for their business, up from 86% in 2013. Tweet This Stat!  At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. Tweet This Stat! 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014. Tweet This Stat! When forced to only select one platform, 54% of marketers selected Facebook, […]

Is Facebook Organic Reach Dead?

Have you noticed your Facebook organic reach is down recently? Are you finding that only a fraction of your fans seeing posts without the use of ads? If you haven’t noticed your Facebook organic reach dropping like a lead balloon, you either haven’t been paying attention or are one of the lucky few that may have some more time. On the Top Dog Social Media Facebook page our organic reach has declined to less than 2%. Ignite, a social media marketing agency based out of North Carolina, analyzed 689 posts from 21 brand pages and found the number of people who saw posts from those brands declined by 44% on average, with some pages seeing declines as high as 88%. Here are some excerpts taken directly from Facebook’s own words: ” Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency.” “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” “We’re getting to a place where because more people are sharing more things, the best way to get […]

How To Create Ads With Facebook Power Editor [Tutorial]

Have you run Facebook ads to promote your business page? If not, you could be missing a powerful opportunity. Facebook advertising allows you to get really targeted, focusing directly on your ideal customers. The Facebook Power Editor is a browser plugin available for Google Chrome that you can install to yield higher returns (when used correctly) with greater advanced targeting. You will gain access to several advanced options that are not available by selecting the ‘Boost’ option, including: Advanced demographic targeting options Placement options (whether it will reach the mobile & desktop, etc.) Bidding Bulk ad creation Export data and create reports Using the Power Editor provides so many more options for making sure the right people are seeing your ad at the right time versus just clicking the ‘Boost’ button. If you’re looking get the most out of your Facebook marketing budget, achieve higher click through rates and get more conversions then Power Editor is a must-have in your toolbox. Did we also mention that it’s free? How To Install Power Editor Open your Google Chrome browser or download it here (you must use Google Chrome) Visit your Facebook Ads Manager Click the Power Editor tab on the left […]

3 Tips Guaranteed to Generate Referrals Via LinkedIn Marketing

You now have the ultimate tool to leverage those long-forgotten social connections via old jobs, multiple career changes, or decades-old friendships to fuel a new marketing channel within your company. LinkedIn marketing is one of the most effective ways to use social media marketing. LinkedIn is a professional social network where you should establish a commanding presence and you can accomplish that simply by tapping into resources you already have available to you. With more than 161 million users since LinkedIn’s inception it now reaches almost every country in the world. Not only does LinkedIn allow you to leverage your extended network to meet new clients, it gives you a great tool to nurture and develop existing client relationships for long-term success. Here are three tips to help you increase the amount of referrals you generate from LinkedIn: Keep Your Posts Professional. LinkedIn is targeted towards professionals so I would advise against using it to post your weekend fishing trip pictures or a profile picture that is anything beyond a simple, professional headshot. Keep your presence on LinkedIn laid-back, but professional and informative. Don’t Forget About Any Connections that have drifted away into obscurity. They could easily be brought back […]

5 Reliable Ways To Increase Engagement on Facebook

Are you doing the best you can to get the most out of your Facebook marketing efforts? With more than half of Facebook’s 800+ million users logging on every day, it should be easy to get a slice of the pie, right? Many say it could be easier… There are several steps you should be taking to ensure you are creating an environment that promotes and stimulates engagement. Since Facebook has become such an important communication channel for social network marketing, you should be following these tips as closely as possible in order to keep people interested and active on your page: Related: 6 Important Steps To Creating a Facebook Page Ask Specific Questions, but don’t make them too complicated. No one wants to do homework before they say something on your wall. Ask intriguing questions that require short, one-word answers and “yes or no” questions are effective ways to provoke the engagers less likely to respond. Post Photos That Provoke Comments, Likes & Shares. Some of the simplest ways to get people engaged is to ask their opinion. Changed your haircut? Post a picture and ask people to comment and tell you what they think. I had an extremely […]

4 Ways to Create Awesome Facebook Business Pages

Are you looking for ways to increase your business? Have you wondered if Facebook could be a good way to attract more customers? Using Facebook business pages to your advantage can be a great way to achieve that.  This article reveals four fantastic ways that businesses of all sizes are able to utilize Facebook business pages to attract more clients and increase visibility. If you’ve never used social media to promote your business before it is understandable that you may be unsure whether it will work. With more than 70% of small businesses now using Facebook business pages, the time to get started is now. 4 important things to consider with Facebook business pages 1. Have a Strategy Large businesses use Facebook business pages strategically with an overall goal and plan in mind.  They approach their use of Facebook with very specific goals. You should too. Many small businesses creates Facebook business pages because it is socially the “norm.”  Perhaps they came across some information from an expert that said Facebook business pages are a necessity for all growing businesses.  Here they create a Facebook page without any goals in mind. Small businesses, just like larger ones, should create Facebook […]

Your new secret weapon? Facebook’s “View Shares” Metric

Among the sea of changes Facebook has brought along recently, one golden new metric has washed up on the shore. Facebook “View Shares” option reveals how many times your post has been shared and by whom. Although only those who can see the share will see the reposts, this is an extremely handy tool for anybody looking to promote engagement on their Facebook Pages. Businesses could benefit their Facebook marketing by running a promotion with an incentive based on sharing their post. Previously to run such a promotion on Facebook would have been possible, but much more difficult to track. I give this new feature an A+ so far. I will be trying out some new strategies with my clients whom I handle their social media management to put it to the test. How do you see Facebook’s new “View Shares” metric helping your social media and Facebook marketing efforts? Have you already had success with it? Comment and share your answers below.

4 Successful Social Media Marketing Campaigns

Skeptics who refuse to see embark on the benefits of social media as a business marketing strategy should think again. It is proven that campaigns through social media opens up various opportunities for marketing success. In this blog post I’m going to share with you the results from four different social media marketing campaigns. These are the straightforward facts. Let’s take inspiration from these four social media campaigns that turned their business/cause from ‘zero to hero’ through social marketing. Social Media Campaign #1 Client:   Old Spice Social media marketing agency:   Wieden + Kennedy Social media marketing campaign:   “The Man Your Man Could Smell Like” Results:   The campaign garnered 60% increase in Facebook fans. That’s 500,000 – 800,000 fans in just one month. It also generated 2,700% Twitter followers and 150,000 YouTube subscribers, which is double the original subscription rate. Social Media Campaign #2 Client:   Katy Perry Purr Social media marketing agency:   TGL Ltd., Toronto Social media marketing campaign:   Campaign was basically a contest on Facebook that offered a trip to a Katy Perry concert with a chance for a meet-and-greet. The contest lasted 5 weeks from March 25 to June 1. Results:   Likes shoot up 400% and overall number of […]

Why Use A Facebook Page For Business?

With Canadians spending more time on social networking sites than any other country in the world, it would be impossible for you to not know what Facebook is. There are many different social media sites out there, each site having its own unique functions that can help businesses be successful with social marketing. But one of the most popular social media sites that we use is Facebook; and it has many benefits if used properly. With 4 our of 5 Canadians using social media, almost everyone has their own Facebook page or account. With over 750 millions users, Facebook’s popularity cannot be ignored. Many businesses are looking at Facebook marketing as an effective and worthwhile way to reach and engage with their customers. Facebook was mainly used for people to connect with friends, family and even colleagues. People have found an easy platform wherein they can share their status updates, photos, videos, even blog posts and more. Facebook has revolutionized the use of the ‘like’ button wherein anyone who can relate to your posts can just ‘like’ them with just one click. As the #1 Social Network, Facebook Marketing Should Be Implemented The 750 million users all over the world, […]

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