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Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

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