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Artificial Intelligence (AI) is Transforming Digital Marketing

Every day people use artificial intelligence; most without realizing the amount of impact AI has on their lives. Chances are better than good that you’re using AI far more than you realize. Netflix, Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience. This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry. For perspective, the artificial intelligence market is expected to grow from its current $600 million valuation, to over $36 billion in 2025. Adding AI to your digital marketing strategy is crucial to staying relevant. Luckily, with a basic understanding, AI implementation is easier than you’d think. What is AI, Exactly? The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your brand. Put simply, AI is an algorithmic computer system that can understand human context and carry out human tasks. Tasks range from simple bots like AIM’s infamous SmarterChild, to complex algorithms like Netflix’s recommended queue. It’s important to understand that AI translates human language into “computer language,” and vice […]

10 Signs You Just Friended a Predator on Facebook

Have you connected with someone on Facebook that immediately starts private messaging you? Did they feel like a creepy online predator? Does this new Facebook friend appear to be interested in you very quickly? You are especially vulnerable to predators on Facebook as this is where you share so much personal information and pictures of your self, your life and family. Online predators love pictures; in fact, they are creeping your pictures right now. Online predators aren’t just men, there are female predators out there as well. They usually have a different goal which is to swindle you out of your hard earned cash. However, in this post I’ve created a public service message for women where I’ll share signs of male predators you need to watch out for. As someone with a public profile and over 13,000 combined friends and followers I have seen this first hand many times. I’ll even admit to getting conned by an online predator myself, but then again, I couldn’t know all of this information had I not. So here are the ten signs you need to watch out for to ensure you can spot a Facebook predator. Below them you will find an […]

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