The prospect of creating the next “Angry Birds” is a dream for any app developer to ever type a line of code for an iOS application but even those who are creatively talented often lack the marketing savvy to get their product to the masses. How do you prevent your app from falling into the abyss of the iTunes App Store? You know you need to create buzz for your app but the question is HOW? Social media is an obvious promotional tool but leveraging it can be inefficient and time consuming…unless done properly. Related: 6 Deadly Consequences To Delaying Social Media Management I’ve compiled a quick list of the top 5 ways you can promote your app with a solid social media strategy. Create Engaging & Exciting Videos – If you have an app that focuses on productivity then make a fun, exciting video that will show a quirky situation that happens to everyone where your app will come in handy. Making a basic advertisement won’t be worthy of a share so you need to think outside of the box to relate to your audience. Once you’ve created your video, upload it to all social sites (not just YouTube) [...]
5 Ways To Skyrocket App Sales With Social Media
6 Steps To The Perfect Social Media Strategy
I spend a lot of time blogging on the importance of different social media tools, rules and tips to improve your social media strategy. Today I wanted to write a blog that could give you a few core steps that you should include when devising your social media strategy. Whether you want to increase leads, sales, visibility or (like most business owners) all of the above, make sure everything you do online and offline adheres to these six principles, that Dr. Robert Cialdini covers in his book Influence: The Psychology of Persuasion. 1. Scarcity Create exclusive offers on your Twitter and Facebook pages that provide enticing reasons to register, enroll or purchase immediately. Offers exclusively for current or past customers can be effective but one adding the element of scarcity is really your secret weapon. Groupon has a time ticker that shows you how many hours, minutes and seconds you have left to buy and it definitely encourages people to purchase sooner rather than later! 2. The Law of Reciprocity Ya ya, I know. I talk about The Law of Reciprocity all the time. I have a good reason though…it works! Make sure you are monitoring social media conversations involving [...]
Facebook Timeline: 5 Important Changes To Facebook Pages For Business
We all saw it coming and the time has arrived for the changes to Facebook pages. The official “crossover” date is set for March 30, 2012 but those prone to early adoption may do so right away. Allow me to indulge and emphasize the obvious: these are massive changes to Facebook Pages. There’s a lot to cover, so let’s cut to the chase. 5 Most Important Changes to Facebook Pages 1. Cover Photo/Profile Photo I certainly perceive this change as a big plus considering the beautiful real estate you get to showcase your brand. Here’s what you need to know when creating your cover photo: Max dimensions of the cover photo area are 850 pixels by 315 pixels (I recommend having a high quality image that fits this space rather than stretching a smaller image to fit) Max dimensions of the profile photo is 180 pixels by 180 pixels: Save this space for your company logo Your cover photo cannot contain any blatant advertising of specials or coupons. Call-to-action? Apparently that’s a no-no too! 2. No More Landing Tabs! That’s right. No more default landing tabs of any sort. Tabs are now essentially replaced with applications. I feel your pain, [...]
Google+ vs. Facebook: Who Will Win In 2012?
Businesses and marketers have been left puzzled trying to figure out which site will be most crucial to their social networking strategy. It’s been almost 6 months since Google jumped into the social ring in an attempt to wrestle some of Facebook’s 800 + million users to the mysterious invite-only Google+. It didn’t take long for G+ to hit 40 million registered users but it still has a long way to go before beating out the 300 + million user army of Twitter or Zuckerberg’s social networking behemoth, Facebook. The boys in blue at Facebook have recently become buddy-buddy with Spotify, a popular music streaming service, and that has significantly helped the goals of both companies. Although this poses a threat to Google+, they’ve got a few tricks up their sleeve as well. Social Integration: The Future of Social? Facebook may have Farmville and Spotify on their side but Google has YouTube and…well, Google integration! Google search integration provides a favorable advantage to G+ for SEO purposes, specifically. These factors have a massive impact in the effectiveness of your social media strategy so they should not be ignored. Facebook’s mission is “to give people the power to share and make [...]
4 Ways to Create Awesome Facebook Business Pages
Are you looking for ways to increase your business? Have you wondered if Facebook could be a good way to attract more customers? Using Facebook business pages to your advantage can be a great way to achieve that. This article reveals four fantastic ways that businesses of all sizes are able to utilize Facebook business pages to attract more clients and increase visibility. If you’ve never used social media to promote your business before it is understandable that you may be unsure whether it will work. With more than 70% of small businesses now using Facebook business pages, the time to get started is now. 4 important things to consider with Facebook business pages 1. Have a Strategy Large businesses use Facebook business pages strategically with an overall goal and plan in mind. They approach their use of Facebook with very specific goals. You should too. Many small businesses creates Facebook business pages because it is socially the “norm.” Perhaps they came across some information from an expert that said Facebook business pages are a necessity for all growing businesses. Here they create a Facebook page without any goals in mind. Small businesses, just like larger ones, should create Facebook [...]
Your new secret weapon? Facebook’s “View Shares” Metric
Among the sea of changes Facebook has brought along recently, one golden new metric has washed up on the shore. Facebook “View Shares” option reveals how many times your post has been shared and by whom. Although only those who can see the share will see the reposts, this is an extremely handy tool for anybody looking to promote engagement on their Facebook Pages. Businesses could benefit their Facebook marketing by running a promotion with an incentive based on sharing their post. Previously to run such a promotion on Facebook would have been possible, but much more difficult to track. I give this new feature an A+ so far. I will be trying out some new strategies with my clients whom I handle their social media management to put it to the test. How do you see Facebook’s new “View Shares” metric helping your social media and Facebook marketing efforts? Have you already had success with it? Comment and share your answers below.
Why Use A Facebook Page For Business?
With Canadians spending more time on social networking sites than any other country in the world, it would be impossible for you to not know what Facebook is. There are many different social media sites out there, each site having its own unique functions that can help businesses be successful with social marketing. But one of the most popular social media sites that we use is Facebook; and it has many benefits if used properly. With 4 our of 5 Canadians using social media, almost everyone has their own Facebook page or account. With over 750 millions users, Facebook’s popularity cannot be ignored. Many businesses are looking at Facebook marketing as an effective and worthwhile way to reach and engage with their customers. Facebook was mainly used for people to connect with friends, family and even colleagues. People have found an easy platform wherein they can share their status updates, photos, videos, even blog posts and more. Facebook has revolutionized the use of the ‘like’ button wherein anyone who can relate to your posts can just ‘like’ them with just one click. As the #1 Social Network, Facebook Marketing Should Be Implemented The 750 million users all over the world, [...]
Does Facebook Marketing Work?
Many people ask how does Facebook Marketing work and will it work for my business? For any marketing to be effective you have to be able to reach your target market. It’s no secret these days that the majority of the North American population is now on Facebook so reaching your target market has never been easier. About four years ago I remember speaking to a group of sales professionals that were looking for new methods to prospect new leads and grow their business. I talked about how new social networking platforms like MySpace, YouTube and (the more unknown) Facebook would take over within 5 years and have every internet user actively engaged. What seemed like a pipe dream once, is now undeniable. We’re one year away from the official “social media takeover” and Facebook has already become one of the world’s largest countries in the world. The question is: What will Facebook Marketing mean for business? The BETTER question is: How does my business use Facebook Marketing to make more money? Excellent question! Below I’ve reviewed the essential features of Facebook and how they can be leveraged for a successfully Facebook Marketing campaign. Facebook Page: Your Company’s Online Portal [...]
