Have you tried using Facebook for business with limited success? Facebook pages provide limited opportunity unless you are willing to “pay to play”, which leaves the door wide open to take a different approach with your Facebook marketing through your personal profile. According to Facebook’s newsroom, as of December 31, 2016, Facebook has 1.86 billion users. This growth extends to Facebook’s online advertising platform, rapidly expanding thanks to its fine-tuned targeting algorithm. What does this mean to you? In a few words, you can reach a whole lot of the exact people you want to reach on Facebook if you pay for it. However, the power of Facebook for business, especially for service-based entrepreneurs goes beyond “fan pages” and advertising. A growing number of consultants, coaches, podcast hosts, practitioners, speakers, authors, and other service-based entrepreneurs are using their personal profiles as part of their Facebook marketing strategy. As a coach and consultant, I used to be reluctant to “friend” anyone I didn’t personally know. After all, business contacts had the option of “liking” my business page. However, soon enough I learned that if I used my personal profile as another component of my brand, I could create a much closer […]
The time has finally arrived that you are able to activate Facebook Timeline on your own personal profile. Although many dread seeing their beloved Facebook profile suddenly change on them, many really like it. Facebook has upped their game with this new facelift and we are very excited to show it to you. Just in case you are afraid to make the change right away, we’ve prepared a short video that shows you exactly what happens when you swallow the red pill. Join us for a journey down the rabbit hole into a new era of Facebook and potentially an evolution on how we use and view social media. The days of status updates and old photos getting lost in the digital abyss are gone and now the days of digital storytelling have arrived. Ladies and Gentleman…say hello to the new Facebook Timeline. To activate your Facebook Timeline you can go to: http://www.facebook.com/about/timeline I hope this video helped you to understand how to activate Facebook Timeline. I’d love to here what you think about the changes Facebook has made, share them in the comments below.