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How to Use Facebook Live in 6 Easy Steps

Every business needs to incorporate social media into their marketing strategy—regardless of the size of the company or the industry. But, social media is about much more than just writing status updates and posting pictures. Today, businesses must be prepared to try new tactics such as livestreaming on Facebook Live. Livestreaming gives businesses the opportunity to create a genuine connection with their audience in ways that other social media platforms don’t allow. How can your business master the art of live streaming? Here are six tips to help you successfully use Facebook Live. 6 Steps to Rock Livestreaming on Facebook Live 1. Tease What’s Coming If you’re planning on livestreaming, make sure you let your followers know ahead of time so they know when to tune in. Schedule posts on Facebook (and all of your other social media channels as well) to maximize the traffic on your page. If you don’t let followers know ahead of time, your livestreaming event will not be viewed by as many people. 2. Plan Ahead Livestreaming should not be looked at as a spur of the moment marketing tactic—in fact, it requires careful planning to ensure everything runs smoothly. First, it’s important to check […]

17 things I hate about Facebook (and a few things I love)

When you log in to Facebook are there some things or posts that make you cringe? Are there certain features or types of posts that you really dislike? I have to say that there are more than a few things that I hate about Facebook, which drive me crazy personally. These range from annoying features to poorly thought-out posts to terrible business tactics. While Facebook is certainly an awesome platform for many things, here is a list of things that I really dislike about Facebook, both from a user interface perspective as well as the way some people actually use the platform. Here Are The 17 Things I Hate About Facebook Facebook Features I Hate 1. The “Poke” Feature I think most of us can agree that this feature serves no useful purpose other than to annoy people and should be removed from Facebook. 2. Being Added to a Facebook Group Without My Permission Why should I have to waste my time unjoining groups that I had no desire to join in the first place? I have been added (without my permission) to many Facebook groups that have zero relevance to me but that someone thought I should be a […]

11 Major Social Media Changes That Have Happened In 2015

Do you find it difficult to keep up with all the latest social media changes? You’re not alone – and for a good reason. Social media is constantly changing and these past few months have seen some massive developments, a few of which may require you to adjust your overall strategy. Facebook photo posts are at an all-time low for organic reach but do you know what’s getting more action now more than ever? Do you have logos or product placements in your YouTube videos? If so, Google might want a cut of your profits. Recruiters that actively use LinkedIn are going to be affected by the new “commercial search limit” for free accounts PLUS a long standing policy with InMails has drastically changed. Check out the top 11 major social media changes so far in 2015 in the list below. 1. YouTube Wants A Cut of Your Sponsorship Deals The details around this are still pretty fuzzy but if you show logos or product placements from sponsors in your YouTube videos, Google is about to ask for their cut. Here’s the official company line from YouTube: “We allow text-only title cards where there is paid product placement for the […]

How to Grow Your Facebook Presence Without Like-Gating

The word is out! As of November 5, businesses will no longer be able to “like-gate” content on their Facebook Page. AllFacebook reported on this policy change, but the question that most marketers have now is “What can we do to continue to grow our Facebook presence?” I’ll tell you in this post. Like-Gating Worked … for Awhile For several years like-gating was a popular form of Facebook marketing because it helped businesses grow their Facebook presence fairly quickly and consistently. From 2010 through 2012 the internet was buzzing with like-gating success stories. In December 2010, digital advertising agency Say It Social released a study that highlighted a 1733% increase in likes-per-day after running a like-gated campaign for a client. In 2012, we had a ShortStack user report similar results. The Friendship Circle, a Michigan-based non-profit organization, ran a five-week like-gated campaign that brought them more than 44,300 new fans. Companies appreciated the value of a Facebook like because when someone liked your page, they would start to see your posts in their news feed and be able to easily share the posts with their own networks. It’s easy to see why like-gating was such a popular practice. Fast forward […]

3 Powerful Pinterest Tips From The Experts

Om Malik, editor of GigaOM, predicts we are witnessing the ‘Pinterest-ization of the web’. This is not only thanks to Pinterest alone, but other websites like The Fancy (recently raised $53m from Will Smith, American Express and others) who are moving into the space created at the intersection of social media and e-commerce: social commerce. Malik cites “new kinds of discovery behaviors” and technological innovations. Pinterest is to e-commerce what Facebook was to the digitization of real life. Brands like Martha Stewart and Hearst Corp’s digital media outlets have found much higher conversion rates than any other social network combined. The question is: what can brands do in order to catch up to these shifts in consumer patterns? When Online Meets Offline One fashion brand that is successfully implementing an online and offline crossover strategy that benefits from these trends is the fashion retailer Nordstrom. In selected stores, Nordstrom are highlighting their most popular items on Pinterest as a way of showing shoppers what their 4.4 million fans are sharing this week. This is an innovative approach to take. At the end of the day, each brand has to do what’s right for their image and overall Pinterest marketing strategy. […]

The 10 Commandments of Social Media Marketing

Over the years I have wanted to encapsulate a few fundamental rules for any organization to fall back on when developing their social media strategy. Social media and business have had somewhat a love/hate relationship as many struggle while others see success. Similar to having a mission statement or defined company goals, your business social media strategy should rely on a few general pillars of success to establish a powerful plan. I know it’s a bit bold to declare these pointers to be the “ten commandments of social media marketing” but they have been quintessential to my success, so I can only hope that they will do the same for you. Scroll down to see the full article 1. Be Consistent In Your Social Media Strategy Rule number one of social media marketing is to be consistent with your practices. That means posting on a daily basis and being committed to engaging regularly in the social stratosphere. Here are some rough guidelines for posting frequency: At least one blog per week (two times is great but focus on quality vs quantity) Post one-two times per day on Facebook, same for Google+ (I personally limit to one) For Twitter, I generally […]

Prioritizing The Right Social Networks For Your Business

As we approach the halfway point of 2013, the question is no longer whether businesses should use social media…it’s how should they use social media for business. Some businesses claim social media is a godsend and have incredible success while others complain that it is a waste of time, money and resources. Both of them are right. I’ve said many times that I don’t believe that every business should be on every social network. In fact, I usually recommend that most businesses only focus on 2-3 sites so they can spend the necessary time to do them well. The trick is picking the right social networks to focus on. Where are your customers spending their time online? 27% of total US Internet time is spent on social networking sites alone, so saying that your customers aren’t using social media is a tough argument to make. Understand Your Target Market The obvious task before prioritizing the right social networks is assessing where your customers are online. You should already know and understand your target market, otherwise you are not ready for this step yet and should be reading another article. A deadly mistake in any social media strategy is making the […]

Is Measuring The ROI of Social Media A Joke?

One of my favorite sales gurus, Jeffrey Gitomer, posted a blog the other day entitled, “Measuring The ROI of Social Media? There’s a Laugh, and a Joke,” and I wanted to address this topic since it is a hot debate with valid points on both sides. Every business that has attempted to create a social media strategy has likely wrestled with this very subject, so I will do my best to provide some insight.   The Argument Gitomer makes a great point when he says that social media is running wild with or without you. Your customers and prospective customers are on Facebook, Twitter and LinkedIn so if you don’t get involved, you’ll be swimming in a sea of lost opportunity. The opposing argument to this philosophy includes points such as: If social media is so great, how come I can’t trace it back to specific sales? If there is a ‘lost opportunity’ I should be able to measure it How can I reasonably create a social media strategy without calculating ROI? Like I said, these are all valid points but they stem from a few inherent misunderstandings regarding social media. If you think everyone who sees your commercial or […]

Meet The 7 Types of Social Media Users

Business owners and management teams tend to struggle over understanding audience behavior when refining their social media strategy. After all, it is a strange thing, isn’t it? They were interested enough to like your Facebook page and follow you on Twitter but they never show your posts any love. What gives? We sometimes forget we are dealing with real people online and fail to distinguish the different species that exist in the digital domain. It’s important to understand the simple difference between these two types of users when creating your social media strategy:                     1. Proactive Users                     2. Reactive Users Proactive users are the people that are actively posting updates, engaging with other users, utilizing most available features and basically make their presence known through a variety of activities. Reactive users are those people that rarely make posts and only interact with comments or posts that are directed at them specifically. They aren’t as likely to like every picture of your cat in their hilarious Halloween costume unless they helped pick it out!   The 7 Types of Social Media Users 1. The Listener. This person is an active social media user but prefers to fly under the radar. Even […]

Top 25 Social Media Statistics [Fall 2012]

Cara Pring recently posted a blog with over 200 of the latest social media statistics for 2012 (as of September) and the results are mind blowing. After reviewing all the social media stats for 2012, it’s hard to imagine that it won’t reach a point of near-complete saturation and integration into modern society. Some might argue we are already there but that’s for another article! There are many great social media statistics but I brought it down to the top 20 that truly blew me away. Make sure you visit the original article from Cara Pring to see the full list as well as links to the sources. Without further adieu, here are the stats:   Top 15 Positive Social Media Statistics For 2012 91% of online adults use social media regularly 9/10 mobile searches lead to action (over half lead to purchase) There are more devices connected to the Internet than there are people on Earth 70% of adult social networkers shop online 54% of active social networkers follow a brand 61% of global internet users research products online 93% of US adult Internet users are on Facebook Watching video on computers has become as common as watching video […]

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