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Social Selling: How Small Businesses Are Growing Sales

Although this post is sponsored by Microsoft Office, all opinions are my own. Lead generation can be challenging, especially for many small businesses. Unlike large companies with entire teams devoted to generating new leads and sales, such tasks in a small business usually fall on the already time constrained owner or marketing/sales personnel in the company. In many cases, a small business owner must wear all the hats (marketing, production, administration, lead generation, sales etc.) to make their business run. This does not leave a lot of time for lead generation. Yet without new leads and prospects, there can be no new sales. So how can your small business generate new leads efficiently and effectively with the time you have? Using a technique called social selling. What is Social Selling? Social selling refers to using social media platforms and other digital tools, and processes to find and connect with potential prospects to increase sales. Basically, social selling comes down to building relationships with potential prospects. But why should you put your time and effort into using social media to find and connect with prospects? Today, 74% of B2B buyers conduct more than half of their research online before making an offline […]

7 Experts Tell You How To Generate Leads With Social Media

Do you struggle trying to generate leads with social media? I talked to seven experts on social media, social selling and lead generation that I deeply respect to find out the answer to one question: where are businesses owners struggling most when trying to generate leads with social media and how can they fix it? Big thanks to Andrea Vahl, Andy Crestodina, Koka Sexton, Rebekah Radice, Donna Moritz, Paul Shapiro and Don Power for contributing their thoughts. I quite literally couldn’t have done it without them!   1. Use Conversion Pixels With Your Facebook Ads Many business owners are missing a valuable Facebook advertising opportunity when they are not using Conversion Pixels in their ads.  If you create an ad and use a conversion pixel then you will know exactly how much it cost to get a new subscriber on your e-mail list. A conversion pixel is basically a piece of code that you install on a web page. When you create a Facebook Ad, you “tie” the pixel to the ad so that if someone comes from the Facebook ad and arrives on the web page that has the conversion pixel Facebook then tracks a “conversion” to that ad. When […]

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