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5 Social Media Metrics You Must Check Regularly To Grow

Are you confused by which social media metrics you need to check regularly? A track and field star needs to measure how long it takes them to complete a track in order to be able to improve upon it. Otherwise, how do they know if they’re getting any better? Social media is the same way. We do our best and run the distance but then we need to take a step back and analyze what happened so we can plan for success. When I measure my progress, there are five social media metrics I rely on most. 1. How Blogs Perform In The First Week In most cases, the first week I publish a new blog is when it sees the most amount of traffic because I’ve sent it out to my email list (and I only do that once per article). Some content gets more popular over time but I want to know which topics get my audience fired up as soon as they’re published. When I compare the first week performance of different blogs I’ve published, I get a better sense of the content my audience likes the most. 2. Pageviews Go into Google Analytics and choose “Site […]

9 Metrics Every Blogger Must Be Tracking

Content marketing is as much of an art as it is a science. Often it’s a delicate balance between being creative and basing decisions on hard data. Over the years I have come to rely on a few different content marketing metrics to help me hone in on what works vs. what’s not working on my blog. I don’t intend for this to be the “end all, be all” but these are a few metrics that I regularly follow that I believe will help any blog get on a path to growth. Once you’re done, I’ve provided an additional resource at the end of the article to help you take your data measurement skills to the next level. 1. Most Popular Pages Go into the content section of Google Analytics (or whichever web stats program you use) and check out which pages on your website are most popular. If you’re in Google Analytics, you’ll want to login to your dashboard, look at the left side menu and select “Behavior” then “Site Content” followed by “All Pages”. You should see your most popular pages now appear in the table (pictured below). You can keep track on a monthly basis but I […]

10 Actionable Social Media Tasks To Kick Off Your 2015 Strategy

Do you want tighten up your social media strategy for 2015? There’s something about the New Year that gets everybody inspired to make a shift for the better in all areas of their lives, especially in business. The social media landscape is always changing so fast that it makes it difficult to move year-to-year without some needed adjustments to stay on course. This got me thinking about the various rituals I go through each year at this time when re-strategizing for success in the New Year so I decided to compile them in a list here for you plus I added a couple extra tasks to address major shifts in the social media world this year. 1. Find Your Most Popular Posts of 2014 There are three metrics I rely on to find my most popular content: social shares, traffic and time spent on page (in that order). Social shares are the most important to me because people found that content valuable enough to share after consuming it – that’s key. Measuring traffic is important but that really only tells us how good your title is so we have to look at the time spent on page to determine if […]

How To Turn Your Website Into a Conversion Machine

Do you feel like your website isn’t converting as many leads as it should be? Conversion rate optimization is a true balance of art and science. There’s a wealth of data out there that tells us a lot about what works and what doesn’t but the creative element is all in the execution. When it comes down to it, conversion rate optimization on your website depends on two areas: design and credibility. We’re going to reveal the most important aspects of each area and what you can adjust to maximize your overall conversions in no time. Conversion Rate Optimization 4 Ways To Measure Conversion Rates The biggest struggle companies have with social media and online marketing isn’t getting an ROI, it’s tracking it. Optimizing conversion rates first requires you to properly track conversions. Here’s a few ways how to do it: Inquiry Forms. A “Destination URL” can be setup in Google Analytics to record a conversion each time a user lands on the page. For example, if you have a free eBook download when signing up to your email list, the “Thank you for signing up” page that is revealed after registering would be a possible destination URL worth tracking. […]

How To Create a Content Marketing & SEO Strategy

In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog. Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept. Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads and prospects for your business. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing […]

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