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5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

How To Create A Kick-Ass LinkedIn Profile [Infographic]

With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure out how they will leverage LinkedIn marketing for themselves. Statistics have shown that LinkedIn marketing is 277% more effective than Twitter or Facebook for lead generation but there are still many people who get frustrated before reaching success. Your LinkedIn Profile Is Your Professional Online Presence Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially your online professional presence and it’s imperative that it conveys that you truly are a professional. This LinkedIn profile infographic details every single step you need to craft the perfect profile. If you follow each step, you will not only look good but also attract and engage your ideal clients to take action and reach out to you. Stand Out From Your Competitors LinkedIn is very SEO-friendly but many people don’t think about the searches that are actually done on LinkedIn every day. If your profile is properly optimized, you can take advantage of the many searches being done every day within each industry and […]

5 Reasons Why You Need A Great LinkedIn Profile

LinkedIn has positioned itself as a compelling force to be reckoned with in the social business domain. As the #1 social network for business, a great LinkedIn profile should be a part of every business owner’s marketing arsenal. With many companies no longer accepting resumes, a sure sign of the times ahead has presented itself with companies requesting links to your social sites instead. If employers are starting to check out your LinkedIn profile, what do you think your prospective customers are doing before they decide if they want to do business with you? Related: 3 Reasons Why Your LinkedIn Profile Should Have Been Updated Yesterday 5 Things You Must Not Forget With LinkedIn 1. Your Prospects Are Already Looking You Up That’s right. They’re Googling you and one of the very first things that show up is your LinkedIn profile! Is it conveying exactly what you want people to know about you and why they should do business with you? Does it make people want to take the next step and reach out to you? It’s crucial that you have a professional presence that shows your credibility and professionalism before they find you. This is YOUR chance for them […]