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How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

Social Media Automation: What You Can & Can’t Automate

Have you been wondering what are the most effective tools for social media automation? Or maybe you’ve want to discover the best ways to automate your social media and what you should and shouldn’t schedule? Like most things in social media, the answer is IT DEPENDS. What I mean by this is, that what, when and how much you can schedule on social media will depend on a number of factors including your: Industry Community Business goals Social platforms Social media strategy And of course, how much time you have. Social Media Automation – Do’s & Don’ts That being said, there are some general rules that you can use as guidelines, when deciding what you can automate and what you can’t (or shouldn’t). 1. Do NOT Ever Schedule Engagement You should never try to schedule or automate your engagement. Social media is just that…social. When someone replies or otherwise engages with something you have posted, respond to them in real-time rather than scheduling your responses via a third party application Think of social media as a conversation between you and your community members. Just like any other form of effective and successful communication, it requires both parties to listen to […]

Top 3 Social Selling Myths (and what actually works)

Selling has always been social. Long before the days of Facebook or Twitter, people looked to their peers for recommendations, and to trusted reviewers and industry experts for advice on what course they should take. But these days, instead of actively seeking out information, we get so many different messages from so many different directions that our ideas about a brand seem to form without us even realizing it. In fact, research suggests that 90% of all our buying decisions are made subconsciously. This means that your potential clients are out there on the internet right now, forming their opinion of your brand (and your competitors’ brands) – and they might not even know what it was that shaped their opinion along the way. Want to get your message out there and start shaping these perceptions yourself? Then you’ll have to get in on the action. Did you know that the average American adult now spends 15.5 hours exposed to media messages every day? And, now that we spend so much of our time engaged in the digital-social space of our phones and social networks, the sheer scale of this influencing stimuli has exploded. This means that we’re getting most […]

Why Tomorrow Is Too Late When It Comes To Social Media Training

Brands and companies are moving full speed ahead into the digital age as they finally come to grips with the fact that social media is here to stay. The fear of missing the boat is now overshadowed by the realization that proper social media training and a strategy are absolutely necessary to succeed. The Heavy Cost of Late Adoption There are several struggles companies are currently facing as they finally jump on the social media bandwagon: Catching up to the competition – The fact is that the competitors that have been using social media for years undeniably have a clear advantage over those who chose to ignore the what they thought was just hype. The conversations are happening without you – Your customers are online and they are discussing topics that are important to your industry, brand and success but there’s one thing missing: YOU. More time, more work and more money – Remember when the Internet first came out and entrepreneurs everywhere debated the value of a website? By today’s standards, you aren’t even considered a legit company if you don’t have a professional looking website. Social media training will get your foot in the door but if you […]

Top 4 Social Networking Tools & Time-Savers

Are you feeling the crunch on your schedule to pull off the demands of your social marketing strategy? Time management is becoming the greatest challenge of social media domination but the good news is that there are thousands of talented programmers and developers that are making fantastic tools to help you keep up with the workload. At Top Dog Social Media, we work on many clients social media campaigns and need to be as efficient as possible in order to execute their social marketing strategy so we rely heavily on social networking tools to help us with that. After collectively spending hundreds of hours on experimenting and testing many different services, we have come up with a few apps that are “non-negotiable” when it comes to your social marketing plan. Buffer If Buffer and Hootsuite had a child, it would be called perfection. Rather than upsetting myself over a non-existent lovechild, I’ve decided to embrace the positives of each system and incorporate them into my workflow. Buffer claims to increase clicks on your tweets by 200% and since I’ve been using it, I can say that clicks have definitely gone up. You can see how effective each tweet was through […]

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