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5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

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