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7 Strategies for Effective Influencer Marketing

One of the keys to effective influencer marketing (aka getting real results) is by doing it authentically. But just what does that mean? Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to and then communicate with them in a personalized manner that works to establish and then build a real relationship with that person. Influencers get countless emails, all wanting something from them and most of them coming in the form of a generic, template email that can be spotted a mile away. Now consider that these influencers are people just like you and me, also with an inbox full of spam and junk mail on top of receiving a hefty amount of these (often impersonalized) influencer requests. Is it any wonder that they rarely respond to them? The odds are definitely not with you if you are contacting an influencer, regardless of how good the business opportunity is that you are offering. That is of course, unless you can find a way to ensure that your request stands out, gets their attention and makes them way to know more. I am […]

8 Steps to an Effective Influencer Marketing Strategy

There are all kinds of people that you could consider influencers. For example, your best customers can be some of the best influencers and advocates of your products/services. However there are times when you want to widen your reach and get in front of a brand new audience to promote your brand. Influencer marketing involves partnering with key individuals within your industry to promote your brand to their followers. If done correctly, influencer marketing can be a huge success and drive your brand’s growth exponentially. Here are eight specific steps that will improve success with your influencer marketing efforts. 8 Steps to Set Up Your Influencer Marketing Strategy Set goals. Before you start any new marketing campaign, it’s important to set goals so you know how to measure your campaign’s success. What are you hoping to get out of your influencer marketing campaign? For example, you may want to increase awareness of a new product or upcoming event, improve your website ranking, or increase followers on social media. Define your ideal influencer. Now that you know what you want to achieve with your campaign, it’s time to define your ideal influencer. Brands should look for people who are active on […]

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