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4 Scientific Ways to Get More Traffic with Content Marketing

Do you want your content to standout? Would you like some useful content marketing statistics that will get you more traffic and leads? Content marketing has become wildly popular. A lot of businesses are implementing it. Over 2 million blog posts are published daily and businesses are spending around $200 billion a year on content marketing. This figure is expected to reach $313 billion by 2019. It will be hard for any business to stand out from this noise if they create the same old content. This is why I have listed some useful content marketing statistics below and discussed in detail how you can use them to create content that will drive more traffic from both search engines and social media. 4 Scientifically Proven Content Marketing Tips Tip #1 Write longer posts 300 to 500-word blog posts aren’t good enough anymore. If you want to create excellent blog posts they should exceed 1,500 words. These blog posts attract the most backlinks, get the most shares and rank higher in search engines. Longer posts attract more backlinks. Moz.com analyzed their blog posts and found that their longest posts attracted the most links as you can see in the below graphs. […]

Social Media Trends 2013: Boom or Bust?

Are you wondering which social media trends are here to stay? Do you question where you should be spending your time when it comes to social media for business? There have been many social media trends that have come and gone over the years. It wasn’t long ago that Myspace was the indisputable champion in the social web with naysayers proudly touting, “there is no way this Facebook-thing is going to take off.” Businesses that are using social media marketing to promote their products and services are constantly seeking an edge to put them closer to their target market. Understanding what is working and what isn’t is extremely important for an effective social media campaign. In this article we took a look at some of social media trends that are currently booming and others whose fate is uncertain and seeming like it may be a bust. Social Media Trends For 2013: Boom or Bust? Visual Marketing: BOOM! Infographics and visual marketing have seen a massive boom in the past year, especially with the proliferation of photo sharing giant Pinterest. Of all the social media trends on this list, I’m certain this one is bound to be hot for a while. […]

Blogging The Smart Way: An Interview With Jeff Bullas

I recently had the opportunity to chat with Jeff Bullas, a Forbes Top 50 Social Media Power Influencer and author of Blogging The Smart Way: A Complete Guide To Creating & Marketing A Killer Blog With Social Media, to discuss the state of social media marketing and the techniques that are helping businesses turn a profit in 2012 and beyond. Jeff Bullas is a consultant, coach, mentor, and speaker that works with companies and executives to optimize their online presence through branding with digital marketing and social media. His extremely popular blog at www.jeffbullas.com has over 250,000 regular readers and is ranked #46 in the AdAge Power 150, a ranking of the Internet’s best marketing blogs. Like many, Jeff believes content is the core of social media marketing and it’s obvious by the articles he puts out on a regular basis. For those of you who follow me on Twitter, you will notice me sharing Jeff’s articles consistently due to the high volume of quality content he puts out. The struggle for most business owners trying to get into social media is understanding what is important, what’s a waste of time and how much time and effort needs to be […]

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