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How to Use Instagram for Business [Infographic]

In case you hadn’t yet heard, Instagram now has 700 million monthly active users – over 400 million daily users, which makes it one of the most popular and heavily used social media platforms. In fact, 48.8% of brands are already using Instagram for business and 80% of Instagrammers (Instagram users) follow one or more businesses on Instagram. With such wide spread use and activity, it has become paramount for businesses to consider adding this visual storytelling platform to their social media strategy, if their customers are among those who are actively using Instagram. With features that include the ability to add photos, videos and Instagram stories as well as the capability to like, comment and send direct messages, this platform is an ideal way for your business to connect and build relationships with your customers. Here is a helpful infographic that covers the information you need to know to create your own Instagram strategy and the steps to get started. How & Why Use Instagram For Business (Source: Citipost Mail) With one of the highest follower engagement rates (4.21% per follower which is significantly higher than Facebook and Twitter), Instagram is a smart choice for your business if you […]

10 Reasons Your Business Should Be On Instagram

Are you finding more people are telling you that you need to be on Instagram? Have you been wondering if there could potentially be an ROI with Instagram for business use? There comes a time when a movement makes so much noise that you can’t help but pay attention to what’s going on. That point where you realize…this thing isn’t going away. I believe we’ve hit that point with Instagram and there are a few compelling stats to back it up. 1. Instagram Is Officially Bigger Than Twitter Though Twitter isn’t too far behind, Instagram has taken a lead. Twitter has been struggling to keep up with Instagram’s growth since late last year and with IG passing the 300 million active user mark first, Twitter has a lot to be concerned about. Instagram is officially bigger than Twitter with over 300 million active users. Click To Tweet 2. Engagement Is Up To 22X Compared To Twitter Instagram’s engagement is incredible. Some of the highest stats I’ve seen in engagement show up to 22 times the amount of engagement on Facebook and Twitter. 3. Engagement Is 15 Times More Than Facebook If you’ve been moaning about Facebook organic reach, you really […]

9 LinkedIn Mistakes That Are Making You Look Bad

Everyone knows the value of a great first impression but many seem to forget these common sense rules online. When you are trying to generate business online, there is nothing worse than leaving a bad impression with new visitors and not even realizing it. Sadly, this even happens frequently on more professional social networks like LinkedIn. Business owners, employees and job seekers are not exempt from common LinkedIn profile errors so pay attention to these 9 mistakes … you could be making one (or all) of them!   Top 9 LinkedIn Mistakes (That Are Making You Look Bad) 1. Liar Liar Pants On Fire. You should never, EVER lie on your LinkedIn profile no matter how clever you think you are. Somebody, somewhere will eventually bust you for it and that is an instant credibility drainer. When it comes to your online reputation, always assume that people will find out the truth or you are putting yourself and your business at a risk you might not recover from. Sound scary? That’s because it is!   2. Your Profile Is Written Like A Resume. This is okay if you are a job seeker but completely ineffective for business owners. Entrepreneurs have […]

Can Photo Sharing on Instagram Help Your Business?

If you are familiar with the photo-based social media site called Pinterest then you may want to have a look at photo sharing on Instagram. Is it possible you could be loading photos on this site to boost your sales, Facebook friends and Google+ results? No matter what type of social media marketing you are doing, it is a good idea to stay on top of the latest methods for branding your company. Great ideas for promoting products or services are more accessible than ever and Instagram, like Pinterest, uses the power of the pixel to get your ideas across. Related: The Power of Reciprocity and Social Media Over 50 million people use photo sharing on Instagram (and growing by millions very rapidly), including users of the recently revealed iPhone app used for sharing photos. Though many iPhone users are still learning about this app, it is steadily growing in popularity. Since our society is moving more and more towards a visual social context, businesses can easily use Instagram to post great pictures and get ‘followers’ just like on Facebook or Twitter. If you have a visually engaging profession or business, you’ll quickly see the obvious rewards from posting pictures to […]

How Lynette Young Became One Of The Top Women of Google+

Despite remaining in the shadows of rising social stars Pinterest and Instagram for the start of 2012, Google+ has been picking up a lot of steam from backstage. It’s been about a month or so since I interviewed Lynette Young, CEO of Purple Stripe Productions, and she has already been circled by over 300,000 more people, bringing her over a MILLION followers! Here is my full Podcast Interview of Lynette Young: Women of Google+ Lynette Young is certainly no slouch when it comes to the social web since becoming one of the first podcasters to ever receive a six-figure sponsorship…and that was in her first year. Young is an avid user of Google+ and firmly believes that it is the future of online business. If you’ve ever stumbled around G+ before, you’ve probably heard of Women of Google+, another creation of Young’s. It was certainly a pleasure to speak with one of the 50 most followed women on G+ and to have a chance to pick her brain. Given the fact that Google+ has barely been out for a year, I had to know how someone could achieve such a massive following in only a few months. When I asked […]

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