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The B2B Marketer’s Guide to Social Advertising

It’s no secret that social media has become an important part of any B2B marketing strategy. In fact, 93% of B2B marketers report using social media as part of their strategy (source). However, as social media continues to grow and evolve, it’s become increasingly difficult for marketing teams to produce results with their social media efforts. The reason for this is simple; as more and more businesses jump onto the social media bandwagon, the social sphere becomes increasingly clogged and cluttered. As a result, today’s social media users face content overload and it’s harder than ever to stand out. If your message doesn’t cut through the social media noise, you’re sure to miss your prospects. So, what’s the solution? Paid social advertising. The Promise of Paid Ads Social media advertising is not a new concept to the seasoned marketer. However, many in the B2B realm don’t fully grasp the promise of this tactic. After all, when your organic social strategy doesn’t produce results, it’s hard to justify spending even more time and money on it. But, paid social can have a huge impact on your marketing efforts. Having a hard time believing? Consider these statistics: 86% of marketers now combine […]

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