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The B2B Marketer’s Guide to Social Advertising

It’s no secret that social media has become an important part of any B2B marketing strategy. In fact, 93% of B2B marketers report using social media as part of their strategy (source). However, as social media continues to grow and evolve, it’s become increasingly difficult for marketing teams to produce results with their social media efforts. The reason for this is simple; as more and more businesses jump onto the social media bandwagon, the social sphere becomes increasingly clogged and cluttered. As a result, today’s social media users face content overload and it’s harder than ever to stand out. If your message doesn’t cut through the social media noise, you’re sure to miss your prospects. So, what’s the solution? Paid social advertising. The Promise of Paid Ads Social media advertising is not a new concept to the seasoned marketer. However, many in the B2B realm don’t fully grasp the promise of this tactic. After all, when your organic social strategy doesn’t produce results, it’s hard to justify spending even more time and money on it. But, paid social can have a huge impact on your marketing efforts. Having a hard time believing? Consider these statistics: 86% of marketers now combine […]

Why Your IT Department Shouldn’t Do Your Social Media

The problem that I’m going to address today is one of the mistakes that many uninformed business owners and management teams make when deciding to implement a social media strategy. Before I get started, I should note that I believe that there are exceptions to almost every rule and I don’t intend to banish every person that’s ever helped someone with a computer problem to some covert social media marketer blacklist. Related: 5 Deadly Social Media Mistakes You Might Be Making   Social Media Marketing Is Not About Tech Of course there is a side to the social web that includes pages of developer code and fancy apps that could have come into existence from the tooth fairy, for all you know. What I’m talking about is the perception that social media is purely techy and just another job your web guy or IT department can take care of. When it comes to set up and design, a techy savvy person can spare you many headaches but social media is a marketing tool for business development and marketing, not IT.   You Don’t Need A Tech Expert, You Need A People Expert Whoever is in charge of your social media […]

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