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Networking on LinkedIn: All Work and No Play?

We all know that the LinkedIn was designed for business, but is personal networking on LinkedIn a possibility as well? Have you ever tried maintaining personal relationships — connecting with friends and relatives — on LinkedIn? There is no denying that LinkedIn is an excellent tool when it comes to building business networks and implementing social selling strategies. However, it’s also interesting to look at how well it works as a tool for establishing and nurturing personal relationships. Networking on LinkedIn: Business, Personal or Both? A recently conducted survey among almost 16,000 LinkedIn users across different countries revealed interesting — but not entirely surprising details about its international user base. According to the study, 70% of the respondents said that they applied for a position at businesses they were connected with through LinkedIn; almost half of them said that they don’t have the luxury of time to maintain LinkedIn relationships over a regular basis. Furthermore, 38% of these respondents expressed that they actually have difficulty establishing connections with people. In fact, the very idea itself may sound ridiculous to the social media-savvy business professional: Maintaining a LinkedIn account for keeping in touch with friends? It seems like an ill fit. […]

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