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Changes To LinkedIn Company Pages [Tutorial]

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page? LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed. While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward. Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively. Changes To Your LinkedIn Company Page Right away you will notice that LinkedIn has done a complete redesign of their Company Page, with a feel somewhat similar to the redesigned LinkedIn Groups and Privacy & Setting areas as well as the upcoming full redesign of LinkedIn.   When you first visit the page, a popup will appear with a welcome message which shares: With the new feed you are able to quickly view engagement metrics for individual and aggregated company updates. Members will continue seeing the company updates feed on the Company Page but in Admin view the company feed has its own dedicated page… Updates Page […]

How to Create a LinkedIn Company Page

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn. I myself have written about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page. Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one. While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company: People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help you […]

LinkedIn Company Page Vs Personal Profile: Which Is Better?

By far, one of the most popular questions I get from people is, “How do I get more leverage from my LinkedIn company page?” Many “social media experts” will jump at every chance to defend any aspect of the online social world but I’m going to tell you exactly what I believe. Company pages are not a big deal and they often don’t generate tangible results. There, I said it! Yes, it might come as a shock to many of you that I would ever suggest any aspect of LinkedIn is irrelevant but company pages aren’t where I’ve found success that produces sales. Company pages do provide a unique opportunity for exposure that wasn’t previously available to personal profiles though: Sponsored Updates. Does this mean you shouldn’t have a LinkedIn Company Page? If you have a business you definitely should have one but the real results always come from building relationships on your personal LinkedIn Profile. 3 Reasons Why Your Personal LinkedIn Profile Will Generate More Results Than a LinkedIn Company Page 1. People Want To Deal With People, Not Logos When you’re on social media, whether it’s Facebook, Twitter, LinkedIn or any other network, do you prefer to interact […]

How To Use LinkedIn Sponsored Updates

Do you use LinkedIn ads to promote your business? Have you been wondering if advertising on LinkedIn is worth trying? It was only a matter of time until the world’s largest professional social network decided to offer a new, more appealing advertising option to businesses. Anyone in B2B should be excited because the new LinkedIn Sponsored Updates are a new way to get in front of your target market. The sponsored updates are similar to Facebook sponsored posts and they will show up in the newsfeed of the target audience you select.  This new form of LinkedIn promoted posts is ideal for generating leads or increasing brand awareness. If you’ve seen or used Facebook Sponsored Stories, you already know how a little boost can greatly increase engagement. LinkedIn Sponsored Updates provides you with a better way to put your content in front of key influencers and decision makers on LinkedIn. Here are some of LinkedIn Sponsored Update highlights: They are currently only available for LinkedIn Company Pages They can be seen on desktop or mobile They can be in the form of an article, blog post, video or presentation They have options to “Like” “Comment” or “Share” They are clearly […]

7 Secrets Many LinkedIn Experts Don’t Share

LinkedIn is the No. 17 most visited site on the web according to Alexa.com and because of that LinkedIn marketing has become very popular. It boosts over 135 million members worldwide, and grows by approximately 2 new users every second. It’s the most popular business social network and is an online clubhouse stacked with movers, shakers and a demographic full of purchasing power. It is currently used by 80 of the Fortune 100 companies and has well over 1 Million companies with LinkedIn company pages. These numbers clearly represent the dawn of a new era in professional networking, a growing phenomenon called LinkedIn marketing. LinkedIn has solidified its position as a very powerful tool for professionals to market their companies, their products and themselves. During my experience training, consulting and speaking on social media I have found several ways to leverage LinkedIn for businesses that boost profile traffic and facilitate high levels of engagement. The end goal is to build a more professional relationship with your connections that will evolve into successful partnerships and future opportunities. Are you in…or are you out? LinkedIn Marketing: The 7 Secrets to Success 1. Craft A Catchy Headline Your headline is your opening sales […]