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Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come to a point where she knew she needed to ratchet-up her outreach and tell her story to more of the high-level (and hard to reach) senior executives who needed her consulting skills. “I looked around for someone to help me with my LinkedIn strategy and I actually talked to three different people but I ultimately decided on Melonie for two reasons: she was very professional and she immediately understood what I was after in terms of focusing on prospects in large companies,” Lori said. Like many of Top Dog’s clients, Lori described herself as a savvy LinkedIn user before she […]

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