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LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

7 Old School Lessons That’ll Help You Rock LinkedIn

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of these vital skills could be directly applied to your LinkedIn activities and increase your success with engagement, relationship building and establishing your authority on your topic. By consistently applying these seven primary social skills, you’ll more quickly and easily develop relationships with potential clients as well as create a powerful and invested community of connections. 7 Key Social Skills To Utilize For More Success On LinkedIn SKILL 1: Uses words like please, thank you and excuse me Never underestimate the power of good etiquette. All too often I see people breaking the written and unwritten rules of LinkedIn etiquette – aka common sense and good manners. While in a few cases these can get you in trouble with LinkedIn, for the most part these simple etiquette rules simply aid you in better relationship building with your connections and keep you from making mistakes that can hurt your brand personally and professionally. When in doubt always error on the side […]

61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

7 LinkedIn Messages You Should Never Send

Do you get LinkedIn messages in your inbox that you consider spam? Maybe you’re wondering what you should or shouldn’t do (or send) on LinkedIn? Many people are confused as to what to do, what not to do, who to connect with and what to send to new connections on LinkedIn. One of my most popular blog posts was one on LinkedIn etiquette. This leads me to believe that people really do want to know the right way of doing things on LinkedIn. However, every day I’m surprised by the number of message I receive from my connections or fellow LinkedIn members, which break some of LinkedIn’s most important rules of etiquette. These messages, will often hinder rather than improve your ability to achieve your goals on LinkedIn whether it is to connect with like minded professionals, find a new job or generate new leads for your business. Maybe you have seen these message in your own LinkedIn inbox or perhaps, you have sent one or more of these yourself without knowing better. Here are seven messages that you should never send on LinkedIn and why. 1. The Default Connection Request It is rare that I accept these. I usually […]

Everything You Need To Know About LinkedIn Marketing

Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’t using it correctly or may only be doing certain things correctly while dropping the ball in other important areas. Below you’ll find 21 of the best LinkedIn marketing resources that address the site’s main features, the most common questions from business owners, best practices and my favorite tips and tricks. This is definitely a page you’ll want to bookmark since each heading below addresses a key component of LinkedIn marketing along with a link to the best resource I have to get you more educated on that topic. Laying The Foundation For Your Success On LinkedIn 1. Have a Professional & Optimized LinkedIn Profile It’s crucial that you don’t start reaching out to potential prospects until your profile is complete and ready to make a great first impression. Recommended Reading: 21 Steps To The Perfect LinkedIn Profile 2. Get Found On Page One Of LinkedIn Search The next step after your profile is complete is to ensure you’re showing up […]

10 Blogging Tips That Increase Shares & Engagement

Are you getting enough traction with your blogging efforts on social media? Do your readers spend several minutes on your blogs or are they disappearing in seconds? There are several blogging tips that can boost engagement with your readers but in the past couple years, there are a few that have proven to be very useful for us here at Top Dog Social Media. We were honored to be named one of the 10 Top Social Media Blogs of 2014 by Social Media Examiner and really had to reflect on the things that made us different this year. We realized several important lessons and incorporated them into the following blogging tips to help you better connect with your readers. Each tip aims to help you achieve one or more of these goals: Increase time spent on your blog Increase blog comments Encourage more shares across all major social networks 1. “How To” Blogs: Stop Telling Readers What To Do, Show Them How Focus more on providing “how to” tips and information that readers can immediately act upon. Being vague with your tips makes people think your content is fluffy and will result in them not returning to your blog. For […]

19 Facebook Etiquette Rules For Business

Are you using Facebook for business? Operating as a business on Facebook can be frustrating and confusing, especially for entrepreneurs that have been around since the days when push marketing was the way anybody sold anything. The truth is, Facebook etiquette can be a very touchy and temperamental affair when you’re a business and money is on the line. We had so much positive feedback from our previous articles on Twitter and LinkedIn etiquette that it was obviously time to do one focusing on Facebook etiquette. 19 Rules For Proper Facebook Etiquette Scroll down below for entire article & tweetable tips! Don’t post on other people’s Facebook business pages telling them to go like your fan page. Tweet This Tip! When it comes to business, stay away from politics and religion. Tweet This Tip! Maintain a higher standard for quality content than other networks and what you would consider spam. Tweet This Tip! Never promote yourself during a nation’s reaction to tragedy and cancel any scheduled posts out of respect. Tweet This Tip! Don’t copy other people’s status updates verbatim. Tweet This Tip! Don’t post multiple posts in a short time frame, space them out with a few hours apart. […]

The 15 Best Free LinkedIn Training Resources on The Internet

The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts. It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn. Before we get to the list, it’s important to remember that your success on LinkedIn depends on a few factors: Optimizing your profile so it can be found in search results by your ideal prospects Understanding the dynamic of the network and how it differs from other social networks Positioning yourself as an authority within your niche and/or industry Create an efficient lead generation system on LinkedIn This list compiles some of the most content-rich articles, infographics and tutorials focused on LinkedIn training that you will find. LinkedIn Training: Positioning Yourself For Success 1. 21 Steps To Creating A Kick Ass LinkedIn Profile [INFOGRAPHIC] Before you do anything on LinkedIn, you must ensure you have a great profile that looks professional and is optimized so […]

8.5 Lessons In Social Media Etiquette For Business

Are you often worried about making mistakes on social media platforms and unsure of the appropriate social etiquette? Do you know that each social media platform has it’s own set of unspoken and often spoke rules of what is appropriate etiquette? If you want to play with other kids in the social media sandbox, you need to learn a couple pointers on friendly interaction unless you want to play alone. Learning proper social media etiquette for business is as crucial as playing nicely in the sandbox is to getting invited to birthday parties. Remember how it felt to get excluded from those parties? Don’t become “that guy” and think everyone is going to play by your rules. Your business needs to establish some basic social media guidelines if it can expect to generate any results. In this article I’m going to share 8.5 examples and tactics you will want to avoid if you want to ensure you are following appropriate social media etiquette. Scroll down for the entire article 8.5 Examples of BAD Social Media Etiquette For Business 1. Tell People To Follow You/Like Your Page This is so tacky, never works and reveals your lack of a real social […]

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