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How Conservative Industries Have Embraced LinkedIn and Employee Advocacy

These days, even the most conservative and highly regulated industries are embracing LinkedIn and realizing why they should put more stock into employee advocacy. Financial services, legal firms, even government agencies; they’ve all finally begun to accept the power of social media, and they’re incorporating it into their day-to-day operations. Some may wonder why it took these industries so long. It doesn’t really matter why — I’m embracing that they are now, as witnessed from the number of speaking and training engagements I’ve had recently with highly regulated industries and government. Of course, different organizations have different approaches to embracing social media. I think it’s just been a lot easier for them to focus on LinkedIn, which makes a lot of sense because LinkedIn actually is the first platform you would think of if someone says the word “business.” What Drives Organizations to Use LinkedIn for Business? Business flock to social media for a number of reasons: LinkedIn and content marketing are necessary to reach and educate their target audience. Social media can give any company the chance to build and nurture their own community. LinkedIn provides advanced search functionality that can used to narrow down results and find exactly […]

LinkedIn Etiquette Guide 2017: 20 Do’s & Don’ts [INFOGRAPHIC]

Many people are fearful when using social media networks like LinkedIn for business, concerned that they may make a mistake or do something wrong. Has your fear of making mistakes on LinkedIn prevented you from taking full advantage of all that this business social network has to offer? Each day, I see people make mistakes on LinkedIn that not only wastes their time but damages their credibility. To ensure this doesn’t happen to you, it is essential that you understand and carefully utilize proper LinkedIn etiquette and best practices. Good manners are just a way of showing other people that we have respect for them. ~Bill Kelly In this article, you will discover very important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely must avoid making. LinkedIn Etiquette: The Official Infographic  Scroll down below for the complete article  Feel free to share this infographic  LinkedIn Etiquette: 10 Things You Must Do 1. Personalize Connection Requests The first and most important tip I can share with you is to personalize each and every connection request that you send out. People are far more likely to accept your request if you either remind them of how they know you […]

61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

The Guide To Networking On LinkedIn For Business

Do you struggle with using LinkedIn for business lead generation? Have you wondered how you can expand your network in a way that complies with LinkedIn’s rules while meeting your business goals at the same time? You don’t have to spend much time to figure out that I’m a huge proponent of LinkedIn business networking but I still get so many people reaching out to me who are confused and ask questions like: How can I connect less with random people I don’t care about and more with potential prospects? How can I get new connections more interested in me when I connect with them? Who are these LIONs (LinkedIn Open Networkers) and should I be one? How am I supposed to meet new prospects when LinkedIn constantly tells me not to connect with strangers? (My personal favorite) If you have ever found yourself asking any of those questions, read on. By the time you are done reading this article you shouldn’t have any more confusion over how you should be using LinkedIn for business when it comes to connecting with new people. A Rule That Is Meant To Be Broken Before I really get started, I feel like I […]

The 15 Best Free LinkedIn Training Resources on The Internet

The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts. It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn. Before we get to the list, it’s important to remember that your success on LinkedIn depends on a few factors: Optimizing your profile so it can be found in search results by your ideal prospects Understanding the dynamic of the network and how it differs from other social networks Positioning yourself as an authority within your niche and/or industry Create an efficient lead generation system on LinkedIn This list compiles some of the most content-rich articles, infographics and tutorials focused on LinkedIn training that you will find. LinkedIn Training: Positioning Yourself For Success 1. 21 Steps To Creating A Kick Ass LinkedIn Profile [INFOGRAPHIC] Before you do anything on LinkedIn, you must ensure you have a great profile that looks professional and is optimized so […]

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