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LinkedIn Strategies: LI & Business With Nate Kievman

Since I began writing for LI & Business, I have had the opportunity to connect with some incredible people and it’s interesting that one of the most impressive people I’ve encountered so far had been closer to me than I realized. He hasn’t been closer to just me but also to anyone who has ever read LI & Business magazine because I’m talking about it’s Executive Editor, Nate Kievman. FULL PODCAST INTERVIEW WITH NATE KIEVMAN I have no intention of succumbing to the usual hype-fest that follows a great interview but forgive me if it sounds that way because I feel that I really “got the goods” from Nate, probably to the point that he should have charged me. Just kidding, Nate! I’m sure that will get a laugh during editing… In addition to the massive undertaking of LinkedIn & Business Magazine and it’s 14.5 million subscribers, Kievman also runs the #1 LinkedIn Strategy Group on LinkedIn and has taught more than 35,000 people how to master the platform. He’s authored three books on the topic including LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn. Kievman has also presented as the keynote speaker on social media strategy for the [...]

5 Essential LinkedIn Strategies for Small Businesses

Strategy is defined as a plan of action to achieve a certain goal; therefore LinkedIn strategies simply mean your plans for using LinkedIn must be to achieve a goal. Strategies are a combination of tactics — tips and procedures. Most LinkedIn strategies online are actually lists of successful tactics. They’re usually marketing basics, LinkedIn style. First you must determine your goals and discover what LinkedIn can and cannot do for you to achieve those goals? From my experience most small businesses share the same goal, they are looking to increase clients and contacts in the easiest, fastest and cheapest way. In this article I will share with you five ways in which you can do that with LinkedIn. 5 LinkedIn Strategies You Need To Know 1. Make strategic alliances Small businesses need allies — contacts and connections that can help them further their goals. Allies provide information and help and sometimes they give you opportunities to find just the right business, service or person you need. LinkedIn can help you identify groups you can join and people to follow. Use LinkedIn’s search feature to search for keywords that would help you find your people. Or go to Groups Menu > [...]

How To Build Your Own Thriving LinkedIn Group

Below is a link to a great article on creating your own LinkedIn Group by Social Media Examiner. The only thing I disagree with in this article is that I believe that you should keep your groups closed and exclusive rather than open as there is no reason for people to join an open group. Other than that there is lots of great information in the article so I wanted to share it. I just created a new LinkedIn Group called: Use Social Media Marketing to Grow Your Business and I’d love to invite you to join it on LinkedIn. How to Build a Thriving LinkedIn Group | by Social Media Examiner LinkedIn Group managers: Follow these best practices to create the LinkedIn group your market turns to and use this to build your business. Click here to view this article: http://www.socialmediaexaminer.com/how-to-build-a-thriving-linkedin-group/