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How Social Sellers & Businesses Can Use LinkedIn Video to Increase Sales

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features. As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months. LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market. How LinkedIn Video Works LinkedIn Video is designed to allow the platform’s users to view and access native videos across both desktop and mobile devices. When the […]

Navigate The Changes To LinkedIn Privacy & Settings

You may have noticed that LinkedIn has recently rolled out a brand new LinkedIn Privacy & Settings area. You may be confused as the changes to this area were pretty significant. I myself have spent more than a few minutes myself getting familiarized with the new LinkedIn Privacy & Setting area. I am going to share a complete breakdown of LinkedIn’s new Privacy & Settings area so you can confidently navigate it like a pro. Navigate The New LinkedIn Privacy & Settings Area Like A Pro To access your LinkedIn Privacy & Settings area, hover over your image located in the top right corner of the page and click on Privacy & Settings. This will open the main Privacy & Settings page. The first thing you will notice about the new LinkedIn Privacy & Settings area is that it now resembles the other recently updated areas such as LinkedIn Groups and the LinkedIn Message Center. It has clean look and large, easy to read text. At the top of the page you will see your profile image and headline as well as the date you joined LinkedIn and how many connections you have. Just below this you will see the main […]

61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

Big Changes To LinkedIn Groups: The Good, Bad & Ugly

Have you noticed the massive changes to LinkedIn groups? Do you own your own LinkedIn group? You will want to check out the recent changes as they affect both group members and those who own their own LinkedIn group. Like LinkedIn’s Message Center, LinkedIn Groups has recently gotten a facelift. Its look and set up have completely changed as well as a couple of features, making it more visually appealing and easier to navigate. There are some deeper changes though and not all for the better, which I will explain in more detail shortly. Here is a review of the latest changes to LinkedIn Groups. LinkedIn Groups Home Page Besides the clean bright new look of the LinkedIn Groups home page, they have also improved the ease of navigation and added a couple of features which I think are meant to help improve waning engagement within groups. At the top of the page, is the colored Highlight Bar, which remains constant throughout all group pages. In the Highlight Bar there a number of navigational options. By clicking the redesigned group icon in the top left corner, you can quickly and easily go back to the Groups homepage. When you click […]

3 Steps To an Effective LinkedIn Relationship Building Strategy

It’s not enough to have a LinkedIn profile and hope the leads will come to you. Sure, you can definitely get inbound leads if you’ve laid the proper groundwork by creating a great LinkedIn profile but the real results come from being proactive. Your relationship building strategy is a key part of your sales funnel and if you fail here, it is extremely difficult to turn a prospect into a sale. There are a number of key things your need to do that will greatly improve your success while relationship building on LinkedIn. 1. Do Your Research Good research is key to being successful at relationship building and is the difference between making a prospect feel like a number or a VIP. Time spent on researching potential prospects is an investment, not a time wasting activity. There are a few tools on LinkedIn that will aid you in your research phase. Read Their LinkedIn Profile Obvious but skipped far too often. Not only does this give you more information about someone, it also triggers a notification for them that you viewed their profile. This can often provoke curiosity in your prospects and encourage them to check out your profile (so […]

Everything You Need To Know About LinkedIn Marketing

Are you ready to start taking advantage of the increased leads LinkedIn marketing is generating for other B2B companies and professionals? LinkedIn is a powerful lead generation tool but only if used correctly. The trouble is that most people aren’t using it correctly or may only be doing certain things correctly while dropping the ball in other important areas. Below you’ll find 21 of the best LinkedIn marketing resources that address the site’s main features, the most common questions from business owners, best practices and my favorite tips and tricks. This is definitely a page you’ll want to bookmark since each heading below addresses a key component of LinkedIn marketing along with a link to the best resource I have to get you more educated on that topic. Laying The Foundation For Your Success On LinkedIn 1. Have a Professional & Optimized LinkedIn Profile It’s crucial that you don’t start reaching out to potential prospects until your profile is complete and ready to make a great first impression. Recommended Reading: 21 Steps To The Perfect LinkedIn Profile 2. Get Found On Page One Of LinkedIn Search The next step after your profile is complete is to ensure you’re showing up […]

Breaking Down The LinkedIn Social Selling Funnel

Are you still struggling to get results with social selling and LinkedIn? Social selling is not easy at first. It can feel unnatural and even awkward at times. This might be because many entrepreneurs and sales professionals think of it as a “tactic” rather than what it really is: a means to building and leveraging relationships. While this is quite generalized, people that are naturally strong at social selling are often not the ones that have an affinity for technology. Quite the opposite actually. They are usually more people oriented. Does this sound like you? If you’re struggling with social selling, the odds are high that you’re over thinking the technical side and undervaluing the relationship aspect of it.  Here is a 7-step system that will help you focus on what is most important in the social selling process and get you from finding prospects on LinkedIn to taking the relationship offline.   Step 1: Identify Prospects Social selling requires you to have a clear grasp on your target market, so begin by thinking of common titles your market would use to describe themselves. This will be a crucial part of finding prospects to connect with online. These titles relate […]

How To Find LinkedIn Groups With Targeted Prospects

Do you use LinkedIn groups to find ideal prospects for your business? LinkedIn groups are one of my essential tools for driving leads. As you might have noticed, not all LinkedIn groups are created equally and it can be difficult to find the good ones. Once you do find a great set of LinkedIn groups, you likely won’t ever have to leave them. A mistake I see many people make is they join all of their industry specific groups. This is not where you will find your ideal clients, rather they will be full of your peers and competitors. Once you have found the right groups you can focus on what really matters: engagement. With that said, let’s discuss a few simple ways to find great LinkedIn groups that are very likely to have lots of prospects in your target market. 1. Use Simple Keywords When Searching For LinkedIn Groups Do you ever notice how Google seems to be reading your mind as it consistently delivers exactly what you’re looking for on the first page? Let’s just say that LinkedIn’s search algorithm is no Google. To be fair, this has more to do with group owners not properly optimizing their […]

LinkedIn Company Page Vs Personal Profile: Which Is Better?

By far, one of the most popular questions I get from people is, “How do I get more leverage from my LinkedIn company page?” Many “social media experts” will jump at every chance to defend any aspect of the online social world but I’m going to tell you exactly what I believe. Company pages are not a big deal and they often don’t generate tangible results. There, I said it! Yes, it might come as a shock to many of you that I would ever suggest any aspect of LinkedIn is irrelevant but company pages aren’t where I’ve found success that produces sales. Company pages do provide a unique opportunity for exposure that wasn’t previously available to personal profiles though: Sponsored Updates. Does this mean you shouldn’t have a LinkedIn Company Page? If you have a business you definitely should have one but the real results always come from building relationships on your personal LinkedIn Profile. 3 Reasons Why Your Personal LinkedIn Profile Will Generate More Results Than a LinkedIn Company Page 1. People Want To Deal With People, Not Logos When you’re on social media, whether it’s Facebook, Twitter, LinkedIn or any other network, do you prefer to interact […]

How To Become A Top Contributor In Any LinkedIn Group

Would you like to be seen by a lot more of your targeted prospects on LinkedIn? LinkedIn groups are often a very under utilized tool and yet so valuable to business owners, entrepreneurs and sales professionals. There is no better place to connect with targeted prospects and it’s the ideal forum to start establishing credibility with new people. Not long ago, LinkedIn added a feature to groups called “Top Contributors” to identify members that start topics that have the most impact within the group. Not only is this a great credibility booster, it gives you the most exposure out of anyone else in the group by featuring you at the very top of the page. In this article I’m going to share exactly the steps you can follow to become a top contributor in ANY LinkedIn group and then what you should do about it once that happens. You’ll need a heavy dose of ACTION along with this knowledge before you see results. Join Up To 50 Groups Before we get started, make sure you are connected to as many groups as you can up to the 50-group maximum. This isn’t just to look cool…you’ll see why this is beneficial […]

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