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3-Step LinkedIn Social Selling & Lead Generation Process

Does social selling seem too difficult or time consuming to include as part of your daily routine? Do you need an effective daily lead generation plan that produces results and is designed for your busy schedule? Social selling is just another way of saying lead generation. It is an essential part of every business strategy to find your ideal clients and build a relationship with them, so that when they need what you offer, they will come to you. But why is LinkedIn social selling so important? Because today, a sale is a journey, not an action. Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey. The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn. Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your […]

61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

5 LinkedIn Lead Generating Activities To Fill Your Sales Funnel

Have you been successful at generating leads via LinkedIn? LinkedIn is one of the most used and effective platforms for B2B marketing and lead generation. Before I dive into the five lead generation activities that you can do regularly on LinkedIn to generate more business, I want to qualify what these opportunities are and what they are NOT. Just to be clear, these lead generating activities are not to be used as another chance to sling your sales pitch at potential prospects. Quite the opposite, in fact. These opportunities allow you to directly reach out, connect and build a relationship with your ideal clients, helping them to know, like and trust you. You must develop trust and rapport before you try and have a sales conversation with them. If you make the mistake of pitching your product/service or come off as spammy, you will not only lose the opportunity, you will likely ensure that the prospect wants nothing to do with you in the future. You must earn the right to have a conversation with your potential prospects.  LinkedIn allows you to do this by providing a place where you can have one-on-one, highly relevant conversations with individuals. Here are five […]

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