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61 LinkedIn Tips For Business: From Beginner to Power User

  Have you wondered what type of results you can get using LinkedIn for business? Or maybe you are wondering if there’s enough of an ROI on your LinkedIn activities? It can seem like there is never enough time in the day to do all the things you want or need to do to grow your business. You may even struggle with finding the time to read articles like this one – even if that article could make you more efficient, more effective and ultimately generate more leads and sales. I have complied my best 61 LinkedIn tips for business, which includes great nuggets whether you are new to LinkedIn or a power user, in this easy to read and easy to share blog post (including a SlideShare presentation). Here are 61 LinkedIn Tips For Business View All 61 LinkedIn Tips For Business For Quick Reference I have added all 61 of these LinkedIn tips into a handy Slideshare presentation. LinkedIn Etiquette Tips Tip 1: LinkedIn is a business social network and people expect things to be professional at all times. LinkedIn is a business social network and people expect things to be professional at all times. Click To Tweet Tip […]

The Top 10 Social Media Articles of 2014

There’s something about the New Year that really gets me rejuvenated. The idea of fresh beginnings and a clean slate gives me the energy to tackle even bigger projects and beat the records I set the year before. Part of that process for me includes looking at the most popular articles of the year from my blog so I can continue to provide more of the content my audience loves and less of anything else. I noticed a couple interesting trends as well: Readers LOVE hearing what “the experts” have to say All articles contained information that was immediately useful and actionable in some way I used a combination of web site traffic and social shares to determine the most popular articles. As you can see below, social shares were the largest ranking factor in the final decision but web traffic co-related pretty closely. *All social share stats are based on calculations done on December 29, 2014 1. 7 Experts Tell You How To Generate Leads With Social Media Published October 15, 2014 8396 Social Shares I talked to seven experts on social media, social selling and lead generation to find out the answer to one question: where are businesses […]

27 LinkedIn Marketing Tips To Grow Your Personal Brand

With each passing New Year comes that overpowering feeling that we must kick everything in our business up a notch in a renewed effort to make this year the best ever. Yes, I am one of those people so I was naturally pleased to see the debut of the new LinkedIn 9 A Day, a section on the world’s largest professional network dedicated to building your personal brand in only 9 minutes a day. I really like that they did this because it helps to dispel the myth that you need to spend hours every day to get anywhere online (although that certainly helps). There are, in fact, several tasks that can be done in under 10 minutes every day that will enhance and progress your personal brand. LinkedIn consulted experts from around the world to come up with the magic number 9 and included over 20 tasks that you do in under 10 minutes a day. Although LinkedIn 9 a day seems more aimed at building careers, most of the tasks it suggests are transferable and beneficial for entrepreneurs. I took the time to put my own little entrepreneurial spin on it to focus strictly on business and added […]

5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

6 Steps To Turning LinkedIn Contacts Into Clients

Have you ever considered LinkedIn as a prospecting tool to attract more leads and clients? Do you struggle with moving an online contact offline? LinkedIn prospecting the right way involves moving a person from being an unknown connection to someone who trusts you and is prepared to buy from you. Although it is much easier said than done, once mastered it can produce consistent and predictable results. I have personally used this process in my social media strategy to consistently get over 70% of my business using LinkedIn over the past 3 years. The techniques I use for LinkedIn prospecting are completely duplicable, reliable and based on a proven system of influence from Dr. Robert Cialdini’s book, Influence: The Psychology of Persuasion. The 6 Steps to Persuasion are: Reciprocity Authority Scarcity Liking Consistency Social Proof Listen to Dr Robert Cialdini explain the steps in his own words: Let’s dive into these powerful steps of persuasion and influence and how you can use this in your LinkedIn marketing and social selling efforts. 1. Scarcity Scarcity provides that same satisfaction that you can only get once you’ve acquired something that had otherwise been not acquirable. It’s similar to the prestige that makes […]

The 15 Best Free LinkedIn Training Resources on The Internet

The past few years have been a period of non-stop growth for social media and we have put a lot of effort into providing free LinkedIn training as much as possible with our blog posts. It’s tough to get the full picture in bite-sized pieces so we’ve collected resources from across our site and a few other places to bring some of the most relevant content for businesses wanting to leverage the power of LinkedIn. Before we get to the list, it’s important to remember that your success on LinkedIn depends on a few factors: Optimizing your profile so it can be found in search results by your ideal prospects Understanding the dynamic of the network and how it differs from other social networks Positioning yourself as an authority within your niche and/or industry Create an efficient lead generation system on LinkedIn This list compiles some of the most content-rich articles, infographics and tutorials focused on LinkedIn training that you will find. LinkedIn Training: Positioning Yourself For Success 1. 21 Steps To Creating A Kick Ass LinkedIn Profile [INFOGRAPHIC] Before you do anything on LinkedIn, you must ensure you have a great profile that looks professional and is optimized so […]

LinkedIn Etiquette Guide: 20 Do’s & Don’ts [INFOGRAPHIC]

Have you wondered exactly how to use LinkedIn for business? Has your fear of making mistakes prevented you from taking full advantage of all that the #1 business social network has to offer? This article will help to demystify how to use LinkedIn for business by outlining some of the most tried and true methods that I’ve used to consistently generate more than 70% of my business on the network. In this article you will discover the important Do’s and Don’ts of LinkedIn etiquette and the mistakes you absolutely want to avoid making. LinkedIn Etiquette: The Official Infographic  Scroll down below for the complete article  Feel free to share this infographic  LinkedIn Etiquette: 10 Things You Must Do 1.     Personalize Connection Requests It’s important to personalize all connection requests and avoid sending the default message like it’s the black plague. There are many people on LinkedIn that don’t appreciate random requests without a personal message. These are the example people who are likely to hit the “Report Spam” or “I Don’t Know This Person” button. If that happens a few times, you’ll be tossed into LinkedIn jail. Tweet This Tip! 2.     Have A Profile Picture Don’t start connecting with people […]

How To Create A Kick-Ass LinkedIn Profile [Infographic]

With the professional network now boasting more members than many developed countries, business professionals across the planet are racing to figure out how they will leverage LinkedIn marketing for themselves. Statistics have shown that LinkedIn marketing is 277% more effective than Twitter or Facebook for lead generation but there are still many people who get frustrated before reaching success. Your LinkedIn Profile Is Your Professional Online Presence Your LinkedIn profile is often your first online impression as it usually shows up at the top of Google results when someone Google’s your name. It is essentially your online professional presence and it’s imperative that it conveys that you truly are a professional. This LinkedIn profile infographic details every single step you need to craft the perfect profile. If you follow each step, you will not only look good but also attract and engage your ideal clients to take action and reach out to you. Stand Out From Your Competitors LinkedIn is very SEO-friendly but many people don’t think about the searches that are actually done on LinkedIn every day. If your profile is properly optimized, you can take advantage of the many searches being done every day within each industry and […]

3 Tips Guaranteed to Generate Referrals Via LinkedIn Marketing

You now have the ultimate tool to leverage those long-forgotten social connections via old jobs, multiple career changes, or decades-old friendships to fuel a new marketing channel within your company. LinkedIn marketing is one of the most effective ways to use social media marketing. LinkedIn is a professional social network where you should establish a commanding presence and you can accomplish that simply by tapping into resources you already have available to you. With more than 161 million users since LinkedIn’s inception it now reaches almost every country in the world. Not only does LinkedIn allow you to leverage your extended network to meet new clients, it gives you a great tool to nurture and develop existing client relationships for long-term success. Related: 5 Powerhouse Tips Your LinkedIn Strategy Is Probably Missing Here are three tips to help you increase the amount of referrals you generate from LinkedIn: Keep Your Posts Professional. LinkedIn is targeted towards professionals so I would advise against using it to post your weekend fishing trip pictures or a profile picture that is anything beyond a simple, professional headshot. Keep your presence on LinkedIn laid-back, but professional and informative. Don’t Forget About Any Connections that have […]