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The Ultimate Guide to LinkedIn Profile Optimization

What if I told you that your LinkedIn profile is quite often MORE important than your website? Would you think I was crazy? Here’s why I believe this. What’s the first thing someone does if they want to learn more about you? They Google your name. Your LinkedIn profile will almost always show up within the top three positions in the search results, and it’s often the first place they’ll click to learn more about you. What kind of “first impression” are you currently making in representing your personal brand? For professionals, LinkedIn is king. The top-of-mind social media platform for businesses, employees, and professional service providers, LinkedIn plays a vital role in connecting the world’s vast business network, allowing them to meet, greet, and get the chance to work with one another. Given all of that information, if you’re still not making the most out of your LinkedIn profile to further boost your professional and personal brand, the biggest question that you’d have to answer is… why haven’t you? Why LinkedIn profile optimization matters – and how to do it well LinkedIn profile optimization simply means that your LinkedIn profile is fully updated to maximize your visibility by your […]

5 Reasons Why You Need A Great LinkedIn Profile

LinkedIn has positioned itself as a compelling force to be reckoned with in the social business domain. As the #1 social network for business, a great LinkedIn profile should be a part of every business owner’s marketing arsenal. With many companies no longer accepting resumes, a sure sign of the times ahead has presented itself with companies requesting links to your social sites instead. If employers are starting to check out your LinkedIn profile, what do you think your prospective customers are doing before they decide if they want to do business with you? Related: 3 Reasons Why Your LinkedIn Profile Should Have Been Updated Yesterday 5 Things You Must Not Forget With LinkedIn 1. Your Prospects Are Already Looking You Up That’s right. They’re Googling you and one of the very first things that show up is your LinkedIn profile! Is it conveying exactly what you want people to know about you and why they should do business with you? Does it make people want to take the next step and reach out to you? It’s crucial that you have a professional presence that shows your credibility and professionalism before they find you. This is YOUR chance for them […]

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