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Turn Your LinkedIn Profile into a Client Magnet [Video Tutorial]

Does your LinkedIn profile speak to your ideal clients or is it all about you? Do you come up in the search results when potential prospects are looking for what you offer? And does your profile speak to your ideal clients when they land on it? Simply having a LinkedIn profile is no longer enough. With over 400,000,000 LinkedIn members, there is a very good chance your prospective clients will never find you. That is unless you take some very proactive steps to ensure that you are: Easily found when they search for someone who does what you do and Have a compelling profile that makes them want to learn more about you If you can manage these two things and create a professional and search-optimized LinkedIn profile, you will be well on your way to turning your profile into a lead generation magnet. In fact, doing this is so vital that I recommend that you don’t start actively using LinkedIn as a lead generation or business building tool until you have done this. I am going to share with you the three most important areas of your LinkedIn profile and what you need to do to ensure they are […]

10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL]

When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out to you? For most people, the answer to this question is a resounding NO. Nobody will dispute the value and importance of a first impression but there’s a disconnect in the way many perceive first impressions online. Let’s be clear…if a random prospect arrives on your LinkedIn profile and they aren’t inspired to take some sort of action, whether it’s connecting with you or going to your website, you’ve failed to make a great first impression. Sound harsh? Maybe it is, but the truth will help you if you use it to improve yourself rather than accept defeat. 4 Elements of a Great LinkedIn Profile What does it take to have a truly great LinkedIn profile? I believe it’s a combination of four essential elements. Are you an authority in your field? Show us the evidence. Optimization for LinkedIn search. It’s not helpful having a great LinkedIn profile if nobody ever sees it. Do you create enough of an impact to be memorable and inspire the right people to take action? A connection to your target market. When the right people land on […]

Cracking The LinkedIn Code: A Modern Social Selling Strategy

Once you’ve dialed into the formula, social selling and LinkedIn go together like coffee and donuts. When used properly, there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best practices and etiquette that you must follow if you want to use this platform successfully. For those of you who already have my book, The LinkedIn Code, this is likely not the first time you’ve seen what it stands for. I created an anagram to explain the social selling process on LinkedIn in a simple, memorable way. Scroll down below the infographic for more detailed explanations of each point along with some helpful examples. Feel free to share the infographic anywhere you like, my only request is to link back to this article with it. Listen Listen to the language that your ideal clients use to describe their challenges and problems. This is the language you want to use in your profile and the messages you send. Many businesses get so caught up in their own lingo that they don’t stop to think how easy it is for prospects to get the message. Pay attention to the words they use…that’s far […]