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Complete Guide to Navigate LinkedIn Publisher Changes

You may have heard about or seen the recent LinkedIn Publisher changes. Don’t panic! While the look is different and there are some changes to the usability, with the aid of this guide, you needn’t worry about the changes hindering your ability to post your next article. New LinkedIn Publisher Changes: A Step-By-Step Guide When you start a new LinkedIn Publisher post, it will look something like this. As you can see, LinkedIn is aiming to clean up the interface and streamline the look with the rest of the site. The best place to begin is by adding your cover image. To get the best results, ensure your cover image is 744 x 400 pixels. To add your image, click the icon at the top of the page with the “+” sign and photos. You may notice that your image takes up the whole top portion of the screen When you publish your article, it will look similar to this. If you have a striking image or have created an image specifically for your post, you will want to keep it at this size. If the image is not one you want to highlight, you can click the button at […]

8 Ways To Have More Success With LinkedIn Publisher

How many views, likes and shares did your last LinkedIn Publisher post get? Did it draw in your connections and inspire them to share or did it get lost in all of the noise, like many other posts on LinkedIn? There are so many people publishing long form content on LinkedIn now that you have to catch your potential readers interest right away if you want them to click through to yours. Once they are on your post, you need to ensure that you don’t lose their interest because its too time consuming to read. You must make it easy for them to scan and grab the bits that they are most interested in. Finally, you need to inspire them to take action, whether its sharing your post, connecting with you or visiting your website. If your LinkedIn Publisher post lacks the elements that will draw readers in, keep them on the page and inspire them take action when they are done, you are probably wasting your time. Here are eight ways to get the maximum impact from each of your LinkedIn Publisher posts, by making them click worthy, easily read and action inspiring. 8 Steps to a Successful LinkedIn Publisher Post 1. Determine […]

19 LinkedIn Ninja Tricks Experts Haven’t Taught You Yet [2016 Edition]

  Have you ever wondered if you’re missing some of the functions on LinkedIn that may help you with your business? It’s hard to keep up with all of the changes and functionality on social media sites. It’s something that my team and I do daily to make sure we stay up-to-date on all of the LinkedIn tips, tricks and changes. In this article I am going to share some of the best kept secrets (old and new) that include extremely advanced search ninja tricks and much more. Each of these 19 LinkedIn tips are simple and easy to implement immediately! 1. Replying to and Tagging New Connections (NEW) LinkedIn has made it harder than ever to tag and reply to those people who have sent you a connection request. Start by clicking on the person icon with the + sign in the right corner of the top grey bar to go to the page with new connection requests. Do NOT click Accept yet. To see the message sent by the person, hover over the message bubble located in the right corner of the box, for the person you wish to accept. To reply to them, click the reply arrow […]

5 LinkedIn Lead Generating Activities To Fill Your Sales Funnel

Have you been successful at generating leads via LinkedIn? LinkedIn is one of the most used and effective platforms for B2B marketing and lead generation. Before I dive into the five lead generation activities that you can do regularly on LinkedIn to generate more business, I want to qualify what these opportunities are and what they are NOT. Just to be clear, these lead generating activities are not to be used as another chance to sling your sales pitch at potential prospects. Quite the opposite, in fact. These opportunities allow you to directly reach out, connect and build a relationship with your ideal clients, helping them to know, like and trust you. You must develop trust and rapport before you try and have a sales conversation with them. If you make the mistake of pitching your product/service or come off as spammy, you will not only lose the opportunity, you will likely ensure that the prospect wants nothing to do with you in the future. You must earn the right to have a conversation with your potential prospects.  LinkedIn allows you to do this by providing a place where you can have one-on-one, highly relevant conversations with individuals. Here are five […]

7 Ways To Get More ROI From LinkedIn Publisher Posts

Are you posting original content to LinkedIn Publisher? The platform has come a long way in a short time and giving content creators an edge for getting in front of the sea of hot prospects that exist on LinkedIn for B2B companies. I’ve written in the past about the compelling reasons why you should use LinkedIn Publisher and also shared the secrets to getting your LinkedIn posts noticed but this article is going to focus on how to bring it full circle. Are you getting an ROI from your efforts on the LinkedIn Publisher platform? Let’s find out with the help of a few simple tools that are already built into the site. What you will learn: How to find an overview of your LinkedIn Publisher posts Find your most engaged readers How to view analytics data for your posts What you should measure The importance of creating long-term appeal A secret trick for calculating social shares of ANY post (even though LinkedIn hides this now) 1. Get an Overview of Your Published Posts LinkedIn has buried the area that stores all of your posts on LinkedIn Publisher and requires a couple clicks from the homepage to get there. To […]

10 Data-Driven Steps To Dominate LinkedIn Publishing

The problem with a lot of stats that come out on social media (and anything really) is that they don’t always provide you with insight that’s immediately actionable. OkDork and Search Wilderness analyzed 3,000 of the most successful LinkedIn Publishing posts that provided extremely powerful data that can help you dramatically increase the results of your next post on LinkedIn. I was so blown away by the data presented in their original post that I had to reach out to the original authors on Twitter to ask if I could create an infographic with it. Thankfully they agreed and that gives me the great pleasure of providing you with this top-notch, actionable information.

10 Reasons Why You Should Publish Content On LinkedIn

The ability to publish long form posts on LinkedIn used to be a feature reserved for the elite of the network, aka LinkedIn Influencers. Those days are over and now anyone can use the LinkedIn publishing platform and there are an exciting amount of benefits for anyone active on the network. Many wondered what benefits would be available that blogging doesn’t already provide and I’m VERY pleased to say I’ve been blown away by the results I’m seeing for myself and my clients so far. 1. Give Old Content New Life Post your older content that is still great (and relevant) using the LinkedIn Publishing platform. I’ve been doing this with my best blogs and it’s resulted in a ton of engagement, new exposure and a few great leads. Here is one of the most popular articles on my blog: I have gotten over 60,000 additional views to my article by re-posting it via LinkedIn Publisher over a year later: 2. Position Yourself As The Expert Blogging already did this for you but now you have a convenient distribution platform from the moment you hit “Publish”. Everyone in your LinkedIn network will start to become more and more familiar with you […]