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Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come to a point where she knew she needed to ratchet-up her outreach and tell her story to more of the high-level (and hard to reach) senior executives who needed her consulting skills. “I looked around for someone to help me with my LinkedIn strategy and I actually talked to three different people but I ultimately decided on Melonie for two reasons: she was very professional and she immediately understood what I was after in terms of focusing on prospects in large companies,” Lori said. Like many of Top Dog’s clients, Lori described herself as a savvy LinkedIn user before she […]

5 LinkedIn Experts Share Their Top Strategies

Do you have a strategy for using LinkedIn or do you just use it when someone new connects to you? Many people that have a strategy are seeing some great success with the platform. Did you know that LinkedIn is 277% more effective for lead generation than Facebook or Twitter? Did you also know that most people that are using are really unsure what to do? Imagine how much higher that 277% could be if you learned the right things to do and actually followed a strategy. Following a routine or strategy is great for managing your time, provides more reliable results and makes it is easier to track your ROI. The downside is that we can get stuck in those same routines or forget to stay fresh on the latest tips and tricks for the platform that could improve it. I am certainly not immune to this problem. I reached out to several of my fellow LinkedIn experts and trainers to share their best actionable tips on LinkedIn. Below I share with you 5 tips that will improve your LinkedIn experience, whether you are new to the platform or a seasoned vet. These strategies will amp up your networking […]

5 Ways Sales Professionals Can Get More Leads From LinkedIn

Finding specific LinkedIn training for lead generation can be difficult when there is so much out there to read and study. Many sales professionals have no idea how to use LinkedIn as a tool for lead generation and to bypass gatekeepers. Thankfully, LinkedIn is easy to learn and implement once you understand the 5 ways as a sales professional that you can get more leads from this social media powerhouse. Maybe you have tried to use LinkedIn for connecting with prospects in the past, but you felt lost in a sea of thousands of connections and groups. Perhaps you aren’t even sure whether LinkedIn will help you find and attract ideal prospects. As of March 2012, over 161 million business professionals from around the world were using LinkedIn, so the massive power that marketing can have by using the site is incredible. Not to mention 68% of the users are business decision makers. Isn’t that who you want to connect with? If so, first you must to learn how to utilize these five powerful LinkedIn strategies.  LinkedIn Training: Five LinkedIn Strategies For Sales Professionals 1. Your LinkedIn Profile Is Crucial To Success. This is one of the biggest mistakes that […]

LinkedIn Strategies: LI & Business With Nate Kievman

Since I began writing for LI & Business, I have had the opportunity to connect with some incredible people and it’s interesting that one of the most impressive people I’ve encountered so far had been closer to me than I realized. He hasn’t been closer to just me but also to anyone who has ever read LI & Business magazine because I’m talking about it’s Executive Editor, Nate Kievman. FULL PODCAST INTERVIEW WITH NATE KIEVMAN I have no intention of succumbing to the usual hype-fest that follows a great interview but forgive me if it sounds that way because I feel that I really “got the goods” from Nate, probably to the point that he should have charged me. Just kidding, Nate! I’m sure that will get a laugh during editing… In addition to the massive undertaking of LinkedIn & Business Magazine and it’s 14.5 million subscribers, Kievman also runs the #1 LinkedIn Strategy Group on LinkedIn and has taught more than 35,000 people how to master the platform. He’s authored three books on the topic including LinkedIn Mastery: An All Inclusive Guide to Mastering LinkedIn. Kievman has also presented as the keynote speaker on social media strategy for the […]

7 Secrets Many LinkedIn Experts Don’t Share

LinkedIn is the No. 17 most visited site on the web according to and because of that LinkedIn marketing has become very popular. It boosts over 135 million members worldwide, and grows by approximately 2 new users every second. It’s the most popular business social network and is an online clubhouse stacked with movers, shakers and a demographic full of purchasing power. It is currently used by 80 of the Fortune 100 companies and has well over 1 Million companies with LinkedIn company pages. These numbers clearly represent the dawn of a new era in professional networking, a growing phenomenon called LinkedIn marketing. LinkedIn has solidified its position as a very powerful tool for professionals to market their companies, their products and themselves. During my experience training, consulting and speaking on social media I have found several ways to leverage LinkedIn for businesses that boost profile traffic and facilitate high levels of engagement. The end goal is to build a more professional relationship with your connections that will evolve into successful partnerships and future opportunities. Are you in…or are you out? LinkedIn Marketing: The 7 Secrets to Success 1. Craft A Catchy Headline Your headline is your opening sales […]

5 Essential LinkedIn Strategies for Small Businesses

Strategy is defined as a plan of action to achieve a certain goal; therefore LinkedIn strategies simply mean your plans for using LinkedIn must be to achieve a goal. Strategies are a combination of tactics — tips and procedures. Most LinkedIn strategies online are actually lists of successful tactics. They’re usually marketing basics, LinkedIn style. First you must determine your goals and discover what LinkedIn can and cannot do for you to achieve those goals? From my experience most small businesses share the same goal, they are looking to increase clients and contacts in the easiest, fastest and cheapest way. In this article I will share with you five ways in which you can do that with LinkedIn. 5 LinkedIn Strategies You Need To Know 1. Make strategic alliances Small businesses need allies — contacts and connections that can help them further their goals. Allies provide information and help and sometimes they give you opportunities to find just the right business, service or person you need. LinkedIn can help you identify groups you can join and people to follow. Use LinkedIn’s search feature to search for keywords that would help you find your people. Or go to Groups Menu > […]

5 Powerhouse Tips Your LinkedIn Strategy Is Probably Missing

Is your LinkedIn strategy working as well as it could?  Are you happy with the results you’ve achieved on this social networking platform?  If your response is anything less than glowing, then its time for a change in strategy.  This article will reveal 5 simple yet powerful tips that are often overlooked as part of an effective LinkedIn strategy. If you’re already networking on LinkedIn then you know how important a good profile is.  You may have heard the value of joining groups and participating in discussions as well.  What you may not know is that there are little extra bonuses hidden all over LinkedIn that will jumpstart your visibility and allow you to stand out from the competition. 5 hidden bonuses that often go overlooked as part of a quality LinkedIn strategy 1. SEO Your Profile A good profile is more than just adding a photo and talking about yourself.  Make sure you’ve included your top keywords throughout your LinkedIn profile and professional headline.  Edit the dynamic URL of your public profile so that instead of having a string of numbers it will show your name and/or keywords.  In addition, LinkedIn offers you three places to include website links.  […]

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