FREE MASTERCLASS
Join #1 bestselling author of The LinkedIn Code for a free training on "Cracking The LinkedIn Code"
register for our free webinar

5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

Sales pipeline grows to $1.45M in 7 months on LinkedIn [Case Study]

Lori Carr didn’t have to think long about the impact that Top Dog Social Media and Melonie Dodaro have had on her sales efforts. “I keep track,” Lori said. “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed two deals. In my world, that’s really good stuff in terms of lead generation and I attribute it directly to the consulting I received from Melonie.” Armed with an already-enviable list of brand name clients and a proven track record, Lori, president of Lori Carr & Associates, had come to a point where she knew she needed to ratchet-up her outreach and tell her story to more of the high-level (and hard to reach) senior executives who needed her consulting skills. “I looked around for someone to help me with my LinkedIn strategy and I actually talked to three different people but I ultimately decided on Melonie for two reasons: she was very professional and she immediately understood what I was after in terms of focusing on prospects in large companies,” Lori said. Like many of Top Dog’s clients, Lori described herself as a savvy LinkedIn user before she […]

5 Steps To Succeed With Social Selling

Are you a sales leader responsible for the results of your sales force? Or are you a sales professional that is required to reach a sales quota? The strategies outlined in this article are effective for sales professionals or any professional in B2B that wants to attract more leads and clients. Social selling has become a widely used term, but still very few know how to do it effectively. Social selling refers to finding and connecting with potential prospects via social media to increase sales.  The Aberdeen Group defines social selling as the utilization one of three techniques, which includes: Social Collaboration – sharing information internally or with partners to pool knowledge on how to generate more leads & sales External Listening –  the gathering and interpreting of information or content produced by clients and  prospects External Participation – providing prospects with relevant and helpful content or information to build relationships and positively impact future buying decisions If you are still wondering if learning and using social sharing techniques is worth your time and resources, consider that 72.6% of salespeople who use social media outperform their colleagues who aren’t using it. Statistics collected by The Aberdeen Group provide further compelling […]

21 Steps To The Perfect LinkedIn Profile

Signing up for a LinkedIn account is easy enough but if you want to know how to create a LinkedIn profile that will attract your target market, this article is probably the most complete breakdown I’ve ever done on the subject outside of my advanced LinkedIn training course, the LinkedIn Profit Formula. UPDATED February 27, 2013: Even though the last update for this LinkedIn training was December 2012, LinkedIn has made so many more changes recently that it became necessary to update every single graphic. You will notice a few steps got removed and a few more got added – this is because things have become much simpler with your LinkedIn profile thanks to all the recent changes. Even if you have already gone through this post before, make sure you go over it again so you don’t miss anything when creating your perfect LinkedIn profile! The key to your success on LinkedIn begins with a powerful and professional presence.  You must strategically write your profile with your ideal client in mind before you start connecting to maximize the impact of your first impression online. I’ve outlined 21 different key points that I believe are important to fully optimizing your […]

7 Reasons Why Sales Pros Should Use LinkedIn For Lead Generation

Mastering LinkedIn training for sales professionals can be difficult (yet highly effective) simply because this particular social media site works quite differently than others. Unlike Facebook, LinkedIn is specifically geared toward business decision makers and other professionals who want to leverage the connections they make with others to improve their own businesses and gather more leads. Have you spent time on LinkedIn trying to understand the system and how it can work to attract more leads? Have you felt like throwing your hands up in despair as you tried to learn the ins and outs of using LinkedIn effectively to find new prospects? This article will give you seven specific tips related to using LinkedIn for lead generation in a way that works for your business without adding more unnecessary frustration to the mix. Related: 18 Steps To A Masterful LinkedIn Profile (That Attracts Your Clients   LinkedIn Training For Sales: Why You Need It In Your Toolbox 1. Easier To Find Key Decision Makers. Using advanced search functions with the click of a button you can find and create a long list of ideal prospects to connect with. Whether through a direct connection, introduction or group, you will have […]

LinkedIn & ROI: Interview With Viveka Von Rosen

Being in the social media game, you cross paths with a lot of self-proclaimed gurus and social media experts that are, quite frankly, competition. Despite this competition, the social media industry tends to have an unspoken brotherhood because one of the common practices preached is to share other’s content. In this process, you inevitably stumble upon some great people who you start to perceive more as peers than anything else. I’m happy to say that the person I interviewed for this feature is someone who has a lot of great advice to give on the subject of LinkedIn and social media. Being that LinkedIn is my field of expertise, I am exceptionally picky about those whom I get info from and Viveka von Rosen is someone that has been around long enough to have earned her stripes. When it came to choosing who would become the author of the upcoming book, LinkedIn Marketing: An Hour A Day, Viveka von Rosen was a stand out choice with her conversational writing style and authentic approach to marketing. The meat of our conversation was our focus on ROI and LinkedIn. We spoke for well over 40 minutes but this article has been condensed […]

5 Ways Sales Professionals Can Get More Leads From LinkedIn

Finding specific LinkedIn training for lead generation can be difficult when there is so much out there to read and study. Many sales professionals have no idea how to use LinkedIn as a tool for lead generation and to bypass gatekeepers. Thankfully, LinkedIn is easy to learn and implement once you understand the 5 ways as a sales professional that you can get more leads from this social media powerhouse. Maybe you have tried to use LinkedIn for connecting with prospects in the past, but you felt lost in a sea of thousands of connections and groups. Perhaps you aren’t even sure whether LinkedIn will help you find and attract ideal prospects. As of March 2012, over 161 million business professionals from around the world were using LinkedIn, so the massive power that marketing can have by using the site is incredible. Not to mention 68% of the users are business decision makers. Isn’t that who you want to connect with? If so, first you must to learn how to utilize these five powerful LinkedIn strategies.  LinkedIn Training: Five LinkedIn Strategies For Sales Professionals 1. Your LinkedIn Profile Is Crucial To Success. This is one of the biggest mistakes that […]

3 Critical Online Marketing Strategies For Professionals

The days of people looking for your business in the local phone book are almost over. Today everyone is turning to online searches when looking for a product or service they are in need of. There is no doubt in my mind when people ask me what are the top three most critical online marketing strategies for professionals. Professionals need tools that will have them quickly and easily showing up in online search results while also positioning them an industry leader and experts. In a world where decisions are made in a few clicks, you need online marketing strategies that will have you being found and, in my opinion, these three are your best bet for your time and resources. Three Critical Online Marketing Strategies For Professionals 1.    LinkedIn Recent stats show LinkedIn is 4 times better for B2B lead generation than Facebook and Twitter but that’s not what I love most about it. When your profile is properly optimized to get you found, prospects can literally come directly to you with little work on your part. You must ensure your LinkedIn profile is well optimized for the search results to make sure you are found.  Once this is done […]

5 Fundamental Steps To Success on LinkedIn

It’s never quite as simple as “plug and play” when it comes to a solid business social media strategy but with a little extra work, you can start creating and building relationships that produce results. At the heart of great networking lies great relationships and LinkedIn is the best online tool for cultivating those relationships digitally, in my opinion. You want to ensure you have done everything possible to make your online presence appears welcoming, professional and personalized. Related: 3 Easy LinkedIn Profile Tips That Get You Found Here are 5 steps to add to your LinkedIn approach for a more effective social media strategy: Make your initial message more personal! If someone reaches out and connects with you on LinkedIn, spend a minute to remember where you might know them from and review their profile to see if anything rings a bell. If not, look for some common ground to connect on and thank them for the connection. I still get more than 70% of my business through LinkedIn and it generally starts from the initial message as it comfortably opens up the dialogue. Be a leader in your industry. You need to personalize your profile to speak directly […]

Why Tomorrow Is Too Late When It Comes To Social Media Training

Brands and companies are moving full speed ahead into the digital age as they finally come to grips with the fact that social media is here to stay. The fear of missing the boat is now overshadowed by the realization that proper social media training and a strategy are absolutely necessary to succeed. The Heavy Cost of Late Adoption There are several struggles companies are currently facing as they finally jump on the social media bandwagon: Catching up to the competition – The fact is that the competitors that have been using social media for years undeniably have a clear advantage over those who chose to ignore the what they thought was just hype. The conversations are happening without you – Your customers are online and they are discussing topics that are important to your industry, brand and success but there’s one thing missing: YOU. More time, more work and more money – Remember when the Internet first came out and entrepreneurs everywhere debated the value of a website? By today’s standards, you aren’t even considered a legit company if you don’t have a professional looking website. Social media training will get your foot in the door but if you […]

Pin It on Pinterest