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Expert Calls Out Businesses For Improper Use of Social Media

FOR IMMEDIATE RELEASE As social networks continue to successfully infiltrate and integrate everyone’s lives together; the value proposition for businesses continues to rise on a steep incline. Where the attraction of social media has grown for entrepreneurs, the frustration keeps a firm lead ahead as businesses everywhere struggle to successfully incorporate these mystical digital tools of the future. Kelowna and the entire Okanagan Valley is a hot spot for social media activity. It’s not unusual to see 50 over even hundreds over comments on Facebook posts from local radio stations in under an hour. It isn’t unusual to see radio stations easily command a dominate social presence but it is very unusual to see activity on those posts from local Kelowna businesses that are advertising products and services. Melonie Dodaro, international social media speaker and founder of Top Dog Social Media, has called out businesses for poor practice of social media as the reason for their failures. “They are barely keeping their heads above water with social media. Most of them are wasting their time and time is money. It doesn’t take long before they notice it hit their bottom line and they head for the hills,” says Dodaro as […]

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