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How Social Sellers & Businesses Can Use LinkedIn Video to Increase Sales

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features. As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months. LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market. How LinkedIn Video Works LinkedIn Video is designed to allow the platform’s users to view and access native videos across both desktop and mobile devices. When the […]

Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Are there certain functions you wish LinkedIn had that could help you manage your network better? Or are there things you’ve heard you may be able to do on LinkedIn but have no idea where to look for them? LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests (Updated) It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are having a hard time remembering how many outstanding connections requests you have, you can just visit […]

How University Students Can Use LinkedIn to Develop Career Opportunities

It’s never been more important for today’s students and graduates to use tools like LinkedIn for their career development. The opportunities that lead to career success are in more places and connected to more people than ever before. Even as the world of work has been drastically transformed by cultural, societal, and technological trends in the last 10 to 15 years’ education has changed very little in the past 150 years. Education is not keeping up with the realities facing students, and students are letting themselves down, even when they have more options than ever before to learn and succeed outside of formal education. At the same time, less graduates are getting the jobs they truly want and feel like they deserve. If LinkedIn is the number one place for career opportunities why aren’t students and graduates using it more effectively? Where is the disconnect? LinkedIn is perhaps one of the least used and understood social media platforms by students and young adults between the ages of 18 – 25. I believe this comes down to the combination of three main objections from this demographic: We don’t think LinkedIn is for us. We don’t have time to use LinkedIn. We […]

LinkedIn’s Dirty Dozen: 12 LinkedIn Mistakes to Avoid

In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us. In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes. There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business. To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms. I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform. Don’t make these twelve key mistakes on […]

How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

LinkedIn Sales Navigator Tutorial

LinkedIn is an amazing tool for lead generation. Unfortunately, with the removal of the Tags & Notes with LinkedIn’s new user interface, this makes the lead generation process less efficient and effective. If you have taken any LinkedIn or social selling training with me, you will know the process I teach relies heavily on this feature to keep you organized and on track with your lead gen. I have spent the last couple of weeks researching alternative options for my community as to replace this lost feature. In my last article, I shared an affordable option to replace the Tags & Notes feature called Dux-Soup. This tool will work best for those who have a limited budget or those who are just starting out. If you have a large account and are doing a serious amount of lead generation on LinkedIn, you will need something a bit more robust. This is where LinkedIn Sales Navigator comes in. You can you import your existing Tags & Notes into the system (although it is not without issue, which I will explain in more detail) and you will also be able to once again do advanced searches. Here is a breakdown of how to […]

LinkedIn Changes Tags & Notes: Here’s Your Alternative

LinkedIn has made some big changes and anyone I have taught how to use it for lead generation will need to make some changes on how to stay organized in their lead gen efforts. You may have already noticed the big warning at the top of the Relationship Tab section, LinkedIn will soon be removing your ability to save tags and notes for each of your connections. Quite frankly this is terrible news. If you are actively using LinkedIn for lead generation, this will severely impair your ability to do so, especially efficiently. I have been researching potential solutions, and while none will be as efficient, effective and affordable as LinkedIn’s own Relationship Tab was, the two options I am going to share will help you to continue your lead generation efforts going forward in the future. In today’s post, I am going to share an affordable and user friendly option, the Chrome plug-in called Dux-Soup. This will work best for those who have a limited budget or those who are just starting out. In my next article I will dive into LinkedIn’s own Sales Navigator. While more costly, this option is ideal for anyone who is doing a serious […]

5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

Changes To LinkedIn Company Pages [Tutorial]

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page? LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed. While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward. Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively. Changes To Your LinkedIn Company Page Right away you will notice that LinkedIn has done a complete redesign of their Company Page, with a feel somewhat similar to the redesigned LinkedIn Groups and Privacy & Setting areas as well as the upcoming full redesign of LinkedIn.   When you first visit the page, a popup will appear with a welcome message which shares: With the new feed you are able to quickly view engagement metrics for individual and aggregated company updates. Members will continue seeing the company updates feed on the Company Page but in Admin view the company feed has its own dedicated page… Updates Page […]

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