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LinkedIn Sales Navigator Tutorial

LinkedIn is an amazing tool for lead generation. Unfortunately, with the removal of the Tags & Notes with LinkedIn’s new user interface, this makes the lead generation process less efficient and effective. If you have taken any LinkedIn or social selling training with me, you will know the process I teach relies heavily on this feature to keep you organized and on track with your lead gen. I have spent the last couple of weeks researching alternative options for my community as to replace this lost feature. In my last article, I shared an affordable option to replace the Tags & Notes feature called Dux-Soup. This tool will work best for those who have a limited budget or those who are just starting out. If you have a large account and are doing a serious amount of lead generation on LinkedIn, you will need something a bit more robust. This is where LinkedIn Sales Navigator comes in. You can you import your existing Tags & Notes into the system (although it is not without issue, which I will explain in more detail) and you will also be able to once again do advanced searches. Here is a breakdown of how to […]

LinkedIn Changes Tags & Notes: Here’s Your Alternative

LinkedIn has made some big changes and anyone I have taught how to use it for lead generation will need to make some changes on how to stay organized in their lead gen efforts. You may have already noticed the big warning at the top of the Relationship Tab section, LinkedIn will soon be removing your ability to save tags and notes for each of your connections. Quite frankly this is terrible news. If you are actively using LinkedIn for lead generation, this will severely impair your ability to do so, especially efficiently. I have been researching potential solutions, and while none will be as efficient, effective and affordable as LinkedIn’s own Relationship Tab was, the two options I am going to share will help you to continue your lead generation efforts going forward in the future. In today’s post, I am going to share an affordable and user friendly option, the Chrome plug-in called Dux-Soup. This will work best for those who have a limited budget or those who are just starting out. In my next article I will dive into LinkedIn’s own Sales Navigator. While more costly, this option is ideal for anyone who is doing a serious […]

5 Elements of a Successful Social Media Profile Picture

In any lead generation or social media marketing campaign, you need to put your best face forward. Are you ready to wow potential clients, partners or employers with a headshot that makes you look like a professional in your industry? The first and most important thing you need to remember is that first impressions are everything, especially online. You have seconds to make an impression before they size you up and move on. While your profile photo should be professional, you also want it to reflect your personality and personal brand. It can also be a good idea to use the same profile image on all of your social media profiles. This not only ensures consistent branding but also helps make it easier for people to recognize you when they see your profile image on each of the different social media platforms. Establishing a professional, branded presence starts with a great photo and here are five elements of a successful social media profile image, to ensure that you make the right impression in your lead generation or social media marketing campaign. Key Elements Of A Successful Social Media Profile Picture 1. Have a clean or monotone background The best wildlife photographers hone in on […]

Changes To LinkedIn Company Pages [Tutorial]

Have you noticed when logging into your LinkedIn Company Page an invitation to review the new design of your page? LinkedIn has once again done a revamp to the user interface and you’ll want to understand what’s new and what’s been changed. While these changes are not yet fully completed and integrated, you are able to get a fairly clear idea of what your LinkedIn Company Page will look and function like going forward. Here is a breakdown of the currently accessible LinkedIn Company Page changes, to help you adapt quickly and effectively. Changes To Your LinkedIn Company Page Right away you will notice that LinkedIn has done a complete redesign of their Company Page, with a feel somewhat similar to the redesigned LinkedIn Groups and Privacy & Setting areas as well as the upcoming full redesign of LinkedIn.   When you first visit the page, a popup will appear with a welcome message which shares: With the new feed you are able to quickly view engagement metrics for individual and aggregated company updates. Members will continue seeing the company updates feed on the Company Page but in Admin view the company feed has its own dedicated page… Updates Page […]

7 Old School Lessons That’ll Help You Rock LinkedIn

Do you remember those fundamental social skills that we were taught as children back in kindergarten? Being told to “play nice” with the others on the playground or to use “please” and “thank you”. Who would have guessed that many of these vital skills could be directly applied to your LinkedIn activities and increase your success with engagement, relationship building and establishing your authority on your topic. By consistently applying these seven primary social skills, you’ll more quickly and easily develop relationships with potential clients as well as create a powerful and invested community of connections. 7 Key Social Skills To Utilize For More Success On LinkedIn SKILL 1: Uses words like please, thank you and excuse me Never underestimate the power of good etiquette. All too often I see people breaking the written and unwritten rules of LinkedIn etiquette – aka common sense and good manners. While in a few cases these can get you in trouble with LinkedIn, for the most part these simple etiquette rules simply aid you in better relationship building with your connections and keep you from making mistakes that can hurt your brand personally and professionally. When in doubt always error on the side […]

Complete Guide to Navigate LinkedIn Publisher Changes

You may have heard about or seen the recent LinkedIn Publisher changes. Don’t panic! While the look is different and there are some changes to the usability, with the aid of this guide, you needn’t worry about the changes hindering your ability to post your next article. New LinkedIn Publisher Changes: A Step-By-Step Guide When you start a new LinkedIn Publisher post, it will look something like this. As you can see, LinkedIn is aiming to clean up the interface and streamline the look with the rest of the site. The best place to begin is by adding your cover image. To get the best results, ensure your cover image is 744 x 400 pixels. To add your image, click the icon at the top of the page with the “+” sign and photos. You may notice that your image takes up the whole top portion of the screen When you publish your article, it will look similar to this. If you have a striking image or have created an image specifically for your post, you will want to keep it at this size. If the image is not one you want to highlight, you can click the button at […]

10 Random Things You Didn’t Know You Can Do On LinkedIn

Do you sometimes wonder just how many unaccepted (but not rejected) LinkedIn connection requests you have floating out there? Or perhaps you wish that you could remove yourself from that annoying group conversation – or not have to see your ex’s profile pic, which seems to appear on every other page you visit. Thankfully LinkedIn has a number of features and functions that you might not be aware of, which you can use to personalize and improve your user experience. Combined with the extensive security and personalization ability available in the LinkedIn Privacy & Setting page, here are 10 functions or features that you might not know of that LinkedIn offers, to provide you with a better, more personalized user experience. Each day I receive messages asking me how to do one thing or another on LinkedIn. I have compiled a list of the most frequently asked questions along with the answers. 10 Frequently Asked Questions (With Answers) About LinkedIn How To Manage LinkedIn Invitations 1. Managing & Canceling Existing LinkedIn Connection Requests It can be hard to remember everyone you have sent a connection request to. That is where the Sent invitations page comes in handy. If you are […]

How to Create a LinkedIn Company Page

You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn. I myself have written about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page. Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one. While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company: People expect you to have one. Whether you are a large company or a one-man show, if a potential prospect, partner or connection wants to learn more about your company and they can’t find it when they search, this will not instill trust or establish your leadership in your industry. The ability to run Sponsored Updates to share your best content with laser-focused targeting to potential prospects. While LinkedIn advertising can be more expensive than on other platforms, you are able to target the precise group of people you want to see your content, to help you […]

LinkedIn Currency: The ROI Of Your LinkedIn Network

Would you spend 15 minutes a day to add 35 more clients to your business a year? Let me ask you another question. If you don’t measure your results, how will you determine the ROI of your efforts? It’s simple. You can’t. If you can’t measure it, you can’t improve it. ~Peter Drucker If you don’t know what’s working and what’s not, you could be wasting your time and money. This is true of the time, effort and money that you are investing in your network building efforts on LinkedIn. Or maybe you haven’t yet begun to invest in community building on LinkedIn and are wondering if it is worth the investment and what kind of results you could be getting from leveraging LinkedIn to its fullest. After reading Lori Carr’s success story and calculating your own potential ROI from LinkedIn you can judge that for yourself. LinkedIn Success Story: Lori Carr  “I’ve had 26 conversations with qualified leads, I have $1.45 million in my pipeline, I’ve had four in-person meetings and I’ve closed three deals with two more pending this month.” ~ Lori Carr Lori’s story is a great example of what can happen when you implement the 3 C’s […]

LinkedIn Currency: Commitment Is Critical To Success

What does commitment have to do with LinkedIn or social media? Do you just dabble or are you committed to using LinkedIn as a tool to help you grow your business? Think of any relationship you have. When you know the other person is all in, you are much more likely to reciprocate this feeling. But if the other person is more like “kinda in” how do you feel about that relationship? Would you put your all in, in if you know they are only kinda in? How much effort or importance would really put in to that relationship. Not much I suspect. The same is true of your relationships with your community. If they don’t feel like you are all in, is this going to help them know, like or trust you? Probably not. “The only limit to your impact is your imagination and commitment.”  ~Anthony Robbins So how do you show your community that you are all in? With Commitment. In my previous article LinkedIn Currency: The Collaboration Economy, I examined the concept of collaboration and why taking action is so vital to be able to provide real value to the members of your community, which strengthens your […]