Over the years I have wanted to encapsulate a few fundamental rules for any organization to fall back on when developing their social media strategy. Social media and business have had somewhat a love/hate relationship as many struggle while others see success. Similar to having a mission statement or defined company goals, your business social media strategy should rely on a few general pillars of success to establish a powerful plan. I know it’s a bit bold to declare these pointers to be the “ten commandments of social media marketing” but they have been quintessential to my success, so I can only hope that they will do the same for you. Scroll down to see the full article 1. Be Consistent In Your Social Media Strategy Rule number one of social media marketing is to be consistent with your practices. That means posting on a daily basis and being committed to engaging regularly in the social stratosphere. Here are some rough guidelines for posting frequency: At least one blog per week (two times is great but focus on quality vs quantity) Post one-two times per day on Facebook, same for Google+ (I personally limit to one) For Twitter, I generally [...]
