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How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

50 Brilliant Social Media Insights From #SMMW15, Ready To Tweet

Need a dose of social media wisdom for your Twitter feed? Boy, do I have something for you… Social Media Marketing World is an annual event held in San Diego featuring the most brilliant minds in the social media industry. Anyone with a passion for this form of marketing is likely familiar with Social Media Examiner, one of the world’s most popular sites on social media and the organizers of the event. I was honored to be able to be among such incredible speakers like Mari Smith, Guy Kawasaki, Jay Baer, Ted Rubin, Chris Brogan, Michael Hyatt, Joe Pulizzi, Kim Garst, Marcus Sheridan and many more. Since I was helping facilitate and speaking, I didn’t get to take in many of the other speakers at all so I scoured Twitter to find some of my favorite nuggets of wisdom. 1. Bad Experiences Spread Fast “71% of people who complain online do so as result of failed traditional customer service.” @Jaybaer Click To Tweet 2. Have A Purpose With Influencers "Always have a story & purpose when working w/an influencer, Dont assume but prep to utilize their reach" @douglaskarr #SMMW15 #SMMW15Quotes — M3 MKTG (@M3Mktg) March 26, 2015 3. Mobilize Your […]

6 Facebook Graph Search Tricks No One Talks About [Tutorial]

Facebook graph search isn’t just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors’ audiences…if you ask the right questions. I think one of the most confusing things about Facebook graph search is that it’s much more complex than it looks and there are more ways to use it than could possibly be listed in one article. This article is going to share some of my favorite Facebook graph search tricks that I’ve stumbled on during my experiments. 1. Pages Liked By People Who Like X Page This trick is an advertising and market research goldmine. This will tell you the pages most commonly liked by people who like your Facebook page. Very handy when deciding targeting for your Facebook ads! Search: Pages liked by people who like PAGE NAME You can also do combinations of pages too (pictured below). For example, here’s what it looks like when I see the pages liked by people who like both Top Dog Social Media and Mari Smith. As you can see, the results are pretty […]

Is Facebook Organic Reach Going To Die In 2015?

Are you seeing Facebook organic reach declining for your business page? You’re not alone and it’s likely that things are about to get worse before getting any better. Facebook released an official statement a month ago detailing their plans to cut promotional posts in the News Feed going forward in January 2015. It’s spurred a lot of heated debate on whether Facebook is even worthwhile for businesses anymore and I certainly have my own opinion on the matter as well. Before we get into it, let’s see exactly what Facebook said that has business owners in such a tizzy. “According to people we surveyed, there are some consistent traits that make organic posts feel too promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads “Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place – as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means […]

89 Brilliant Social Media Quotes & Insights From #SMMW14

If you were in San Diego last month for Social Media Examiner’s Social Media Marketing World, you already know how incredible it was. The heaviest hitters in the social media industry were all present, sharing heaps of undiluted marketing genius as attendees soaked it in like a sponge. The keynote speakers were electrifying and we combed through over 50,000 tweets to find the absolute best quotes from as many of them as possible. You’ll be amazed at the sheer volume of insights and quotes that come from social media giants like Mari Smith, Jay Baer, Ted Rubin, Amy Porterfield and Marcus Sheridan, aka The Sales Lion. Each quote can be quickly and easily sent directly to your Twitter feed! The Best Quotes From #SMMW14, Ready-To-Tweet “Everything ultimately comes down to trust.” – @thesaleslion Tweet This Quote!  “Where is the best place to hide a body? Page 2 of Google.” – @crestodina Tweet This Quote!  “When you say it – it’s marketing. When they say it – its social proof.” – @crestodina Tweet This Quote! “Do what you love in the service of people who love what you do.” – @stevefarber Tweet This Quote! “Get rid of your testimonials page. You […]

19 Facebook Etiquette Rules For Business

Are you using Facebook for business? Operating as a business on Facebook can be frustrating and confusing, especially for entrepreneurs that have been around since the days when push marketing was the way anybody sold anything. The truth is, Facebook etiquette can be a very touchy and temperamental affair when you’re a business and money is on the line. We had so much positive feedback from our previous articles on Twitter and LinkedIn etiquette that it was obviously time to do one focusing on Facebook etiquette. 19 Rules For Proper Facebook Etiquette Scroll down below for entire article & tweetable tips! Don’t post on other people’s Facebook business pages telling them to go like your fan page. Tweet This Tip! When it comes to business, stay away from politics and religion. Tweet This Tip! Maintain a higher standard for quality content than other networks and what you would consider spam. Tweet This Tip! Never promote yourself during a nation’s reaction to tragedy and cancel any scheduled posts out of respect. Tweet This Tip! Don’t copy other people’s status updates verbatim. Tweet This Tip! Don’t post multiple posts in a short time frame, space them out with a few hours apart. […]

The Facebook Page Notifications Debacle

Another day and another major change to Facebook page notifications potentially making promoting posts even tougher without shelling out cash for advertising. Many page admins recently got the sneaking suspicion that Facebook quietly changed their notorious EdgeRank algorithm yet again. The evidence at hand: Photo updates, widely known as the best way to maximize post impressions, started showing significantly less impressions than usual After my own tests, I was able to conclude that I was getting approximately half the amount of impressions on photo posts vs. plain text updates Renowned Facebook expert Mari Smith saw a drop in the “People Talking About This” metric from 5500 to only 1900 in a week Facebook Pages: Going Premium? Social Identities made a post on their Facebook page showing a few screenshots of a Facebook survey indicating the social media giant is considering launching a premium service for page owners that could possibly include email and chat support. Here is a partial the list of some potential services that might be offered: Prominent listing in Facebook Search and local directory Ability to respond to people who comment or post on your page using private messages Ability to change the name of your page […]

Social Proof: Your Magic Bullet For Success Online

If you don’t know what social proof is, it’s one of the key influencers that people use when making a decision who to do business with. People look to what others have done when making a decision and that’s why testimonials and celebrity endorsements have been so powerful for businesses. When you scroll down your Facebook News Feed, the stories that catch your eye are always the ones with the most likes, comments and shares. It’s that same crowd effect that compels people to see what all the commotion is about. According to Wikipedia: “Social proof is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation.” Basically, people have a tendency to base their decisions from the reactions and decisions of their peers. Nobody wants to be the guinea pig because it takes too much effort on what’s perceived as a risk. It’s nice to be able to gain wisdom through the second hand experiences of those we […]

Mari Smith’s Top 10 Facebook Tips

I just listened in on a Facebook webinar by my mentor Mari Smith, the Queen of Facebook.  She provided 10 ESSENTIAL Facebook Tips and I’ve recapped them here in this blog post for you. If you want to  make more money using Facebook, it’s essential you use it the right way. Follow these tips and you will have much more success with Facebook. Missed Mari’s Facebook webinar? Click here to watch the replay now Here are Mari Smith’s Top 10 Facebook Tips that she shared in her webinar: Facebook Tip #1: Understand Facebook edgerank This is the formula that determines who see’s what in the news feed. Only 16% of your content is being seen by your fans (some report it’s even less). Mari suggests checking how your Facebook content is doing by checking it out Facebook Tip #2: Include photo’s Photo’s and videos get the highest edge rank which means they are the posts most likely to show up in your fans newsfeed. Keep your posts to under 160 characters. Maximize visibility to your site and increase engagement. Facebook Tip #3: Don’t post links via 3rd party apps Facebook doesn’t include the share button on your posts that come from […]

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