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The Art & Science of a Successful Modern Marketer

It is no simple task for a business to be successful at marketing today. Marketers no longer have the luxury of specialization. In order to compete and thrive, they need a wide variety of skills – skills that incorporate both creativity from the right hemisphere of the brain and analytical thinking from the left hemisphere. In short, today’s successful marketer must be both artist and scientist, because what works in marketing is both an art and a science. Salesforce created a fantastic infographic that breaks down todays modern marketer. Here are eight key skills they identified, in greater detail (four artistic and four analytical) that every modern marketer must develop to ensure they adapt and flourish in today’s rapidly evolving world of marketing. The Modern Marketer Source: The Modern Marketer: Part Artist, Part Scientist [INFOGRAPHIC] Part Artist Written Content Writing as a skill has become vital for modern marketers. Content marketing, often in the form of written articles, is now a big component in many brand’s sales funnels. It plays a very important role in how brands are able to be found (through search engines or social media platforms) and then build relationships with their target market. This written content […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

Founder of LinkedIn’s BIGGEST Social Media Group Shares His Secrets

In my pursuit of knowledge to help me master the art of LinkedIn Groups, I’ve managed to engage with some really high profile authorities on the subject. For this particular interview, I set my sights real high and contacted the founder of the largest and most active group on LinkedIn, Michael Crosson. FULL PODCAST INTERVIEW: Every marketer will drool at the thought of matching his social dominance with over 330,000 members in their social media marketing group while it continues to grow by thousands each day. There was clearly thousands of questions I wanted to ask but I needed to first ground myself and figure out if he had some sort of mystical edge or secret fame (how’s that for an oxymoron) that helped propel his member-base at such an incredible pace. It’s far too daunting for any person to think about getting 300,000 members to their group before they’ve gotten 10 so I wanted to know something a bit more simple. How do you master getting 1000 members to your LinkedIn groups and how quickly can that happen? The Key Is In The Keywords “I started the group four years ago and I was one of the very early […]

What Separates Superstar (6 and 7 Figure) Coaches From the Rest?

Coaching has become an increasingly popular profession Coaching has been dubbed the “second fastest growth industry in the US” after Information Technology. This fact has been quoted often since 2000 and still rings true today. Since coaching has such diverse subjects and skill sets, the top three industries with the fastest growing wage/salary listed in this 2009 list by the Bureau of Labor Statistics could also easily include coaches. The coaching industry certainly has its superstars with folks like private college admissions coach Michele Hernandez, who can charge as much as $40,000 helping a student get admitted into a ivy league college. The self-help icon Tony Robbins earns up to $100,000 for a single breakthrough session. These experts are able to command more money in an hour than the average full-time employee makes in a year. I’ve had the opportunity to work closely with some of the world’s top coaches that are making millions of dollars a year and I can tell you with absolute certainty that, not only can you do the same, you can do it better and FASTER than ever before. The Coaching Industry…in a nutshell Throughout history, coaches were known by many different names—shaman, rabbi, seer, […]

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