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How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

The Ultimate Marketing Strategy: Education Based Marketing

In a recent conversation with Callan Rush, a leading expert on how to build your business and fill your workshops, we discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to us the reason for their lack of success was they are pitching, not educating. In today’s market the most effective form of marketing is education based marketing. Not sure what that is? Well this article is an example of that. Social media has become such as effective tool for businesses to position themselves ‘top of mind’ and for professionals to position themselves as an expert or leading authority in their field and/or community. Examples of Education Based Marketing To help you really understand the power of education-based marketing, here’s an example of three ineffective marketing approaches followed by a more effective education based marketing approach. Business: Accountant Ineffective marketing: “This is why you should use my accounting services.” Effective education based marketing: “Let me show you the top five mistakes everyone makes when filing their corporate and personal taxes. No matter who you choose to do your accounting, you need to know these things.” Business: Financial Planner Ineffective marketing: “I want […]

Founder of LinkedIn’s BIGGEST Social Media Group Shares His Secrets

In my pursuit of knowledge to help me master the art of LinkedIn Groups, I’ve managed to engage with some really high profile authorities on the subject. For this particular interview, I set my sights real high and contacted the founder of the largest and most active group on LinkedIn, Michael Crosson. FULL PODCAST INTERVIEW: Every marketer will drool at the thought of matching his social dominance with over 330,000 members in their social media marketing group while it continues to grow by thousands each day. There was clearly thousands of questions I wanted to ask but I needed to first ground myself and figure out if he had some sort of mystical edge or secret fame (how’s that for an oxymoron) that helped propel his member-base at such an incredible pace. It’s far too daunting for any person to think about getting 300,000 members to their group before they’ve gotten 10 so I wanted to know something a bit more simple. How do you master getting 1000 members to your LinkedIn groups and how quickly can that happen? The Key Is In The Keywords “I started the group four years ago and I was one of the very early […]

What Separates Superstar (6 and 7 Figure) Coaches From the Rest?

Coaching has become an increasingly popular profession Coaching has been dubbed the “second fastest growth industry in the US” after Information Technology. This fact has been quoted often since 2000 and still rings true today. Since coaching has such diverse subjects and skill sets, the top three industries with the fastest growing wage/salary listed in this 2009 list by the Bureau of Labor Statistics could also easily include coaches. The coaching industry certainly has its superstars with folks like private college admissions coach Michele Hernandez, who can charge as much as $40,000 helping a student get admitted into a ivy league college. The self-help icon Tony Robbins earns up to $100,000 for a single breakthrough session. These experts are able to command more money in an hour than the average full-time employee makes in a year. I’ve had the opportunity to work closely with some of the world’s top coaches that are making millions of dollars a year and I can tell you with absolute certainty that, not only can you do the same, you can do it better and FASTER than ever before. The Coaching Industry…in a nutshell Throughout history, coaches were known by many different names—shaman, rabbi, seer, […]

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