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How to Successfully Use Brand Storytelling on Social

Brand storytelling has always played a significant role in the success of marketing campaigns. Done right, it has the power to bring a brand alive and evoke an emotional response from its audience. With the magic of storytelling, brands can build a personal connection with their customers and create a loyal following – one of the cornerstones of success in any industry. Social media has provided a new platform for brand storytelling that today’s modern marketers must learn to navigate. But just how easy is it to tell a story through this ‘less is more’ medium? It turns out there any many ways to tell stories using social – all you need is a healthy dose of creativity, authenticity, and passion. The first step to brand storytelling – listen and respond Far too many brands treat social media as a platform to shout loudly about their products and services. The trouble is that everybody else is shouting too – so chances are you still won’t be heard. What users really want to hear is a story that will help them connect to what you’re offering in a more meaningful way. The way we interact with brands online is changing; it’s […]

Top 25 Social Media Statistics [Fall 2012]

Cara Pring recently posted a blog with over 200 of the latest social media statistics for 2012 (as of September) and the results are mind blowing. After reviewing all the social media stats for 2012, it’s hard to imagine that it won’t reach a point of near-complete saturation and integration into modern society. Some might argue we are already there but that’s for another article! There are many great social media statistics but I brought it down to the top 20 that truly blew me away. Make sure you visit the original article from Cara Pring to see the full list as well as links to the sources. Without further adieu, here are the stats:   Top 15 Positive Social Media Statistics For 2012 91% of online adults use social media regularly 9/10 mobile searches lead to action (over half lead to purchase) There are more devices connected to the Internet than there are people on Earth 70% of adult social networkers shop online 54% of active social networkers follow a brand 61% of global internet users research products online 93% of US adult Internet users are on Facebook Watching video on computers has become as common as watching video […]

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