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6 Things Sales & Marketing Have in Common with Farming

While the old analogy, “what you sow is what you reap” probably comes to mind, you might be wondering just what other sales & marketing wisdom can be taken from digging in the dirt. You might be surprised by the similarities, not just in processes but also of the mindset needed to be successful. Sales and marketing today are very different than they were, even just a few years ago. Your ideal clients now have plenty of choices easily available to them and access to the information that will help them make that choice. If you want them to choose YOU, you need to give them a good reason. You need to be easy to find, you need to stand out and most importantly, you need to make it very clear why you are the only choice for them. So how exactly do you accomplish this? You do this by building a relationship and establishing trust with your ideal clients. Oddly enough, building trust and relationships is a lot like farming. Here are the six stages of farming and how you can take these lessons into your sales & marketing to be successful – and yes, fruitful. 6 Sales & Marketing Takeaways From […]

7 Simple Changes To Ramp Up Your Social Media Marketing

Are you getting the kind of results you want from your current social media marketing activities? What if there were some small and simple changes that you could implement that would save you time, increase your effectiveness and bring you more success with achieving your social media marketing goals? I am going to share seven tips that can help you do just that. Making these seven simple changes to your social media marketing activities can make a huge difference in the results you are getting. 7 Easy Changes To Improve Your Social Media Marketing Activities 1. Turn Your Best Quotes & Tips Into Graphics Want to get new eye balls on an old post? Repurpose it by turning your best tips, tidbits and quotes into a graphic. Find an article you want to increase traffic on. Then review the article for some small, helpful piece of information. Take the quote or tip and using a tool such as Adobe Spark Post or Canva, turn it into a graphic that can be shared on your social media platforms. For optimal sharing, use these tools to create a couple of different sizes to suit the different platforms (this is relatively quick and […]

The Ultimate Marketing Strategy: Education Based Marketing

In a recent conversation with Callan Rush, a leading expert on how to build your business and fill your workshops, we discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to us the reason for their lack of success was they are pitching, not educating. In today’s market the most effective form of marketing is education based marketing. Not sure what that is? Well this article is an example of that. Social media has become such as effective tool for businesses to position themselves ‘top of mind’ and for professionals to position themselves as an expert or leading authority in their field and/or community. Examples of Education Based Marketing To help you really understand the power of education-based marketing, here’s an example of three ineffective marketing approaches followed by a more effective education based marketing approach. Business: Accountant Ineffective marketing: “This is why you should use my accounting services.” Effective education based marketing: “Let me show you the top five mistakes everyone makes when filing their corporate and personal taxes. No matter who you choose to do your accounting, you need to know these things.” Business: Financial Planner Ineffective marketing: “I want […]

The Lawyers Guide to Social Media Marketing

As a lawyer, you have no doubt seen the influx of law practices using social media marketing to grow their business. Maybe you have a Facebook account to keep in touch with your family and friends. If you are “with the times” then maybe you already have a Twitter profile and are tweeting regularly. Then there’s the professional social network LinkedIn that many of your colleagues have probably set up profiles on to gain an edge by networking with its 135 million+ registered professionals. Up until as late as 2009, the general consensus among lawyers in regards to social media has been “that’s not where we get our clients.” After realizing social media is not a fad, many savvy lawyers became quick to embrace it and have now emerged online to enrich their networks—attracting new clients, keeping their knowledge current, and getting in touch with peers, friends and family. This trend is expected to continue growing exponentially until everyone in the world is connected, similar to when email made its debut. This article is going to show you how you can use social media marketing to help grow your law practice, how to make your social media strategy effective, and […]