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How One Guy Used Online Marketing to Win Hearts & Land His Dream Job

So many people talk about influencer marketing and online networking. Few do it and even fewer do it well. When I was thinking about this topic recently I thought of someone who I believe has done this better than most. This person I am speaking of is someone who has won the hearts of many of us in the social media community. He’s a special and genuine guy that has influenced his way in the “influencers” hearts. This person is Antonio Calero and I asked him to share his story here, on the very same blog where he wrote his very first guest blog post. Antonio’s story is powerful, inspirational and emotional…but there’s valuable lessons throughout this article that you can benefit from greatly. ~Melonie Dodaro How Antonio Calero Mastered Online Networking & Influenced the Influencers Follow your passion My first baby was due to arrive in late September 2012, so when I lost my job three weeks before the due date, my panic was intense. I hadn’t worked at my current job long enough to receive a severance package that would give my family a financial safety-net, and our savings were minimal. Obviously, I needed to find another job […]

Blogging The Smart Way: An Interview With Jeff Bullas

I recently had the opportunity to chat with Jeff Bullas, a Forbes Top 50 Social Media Power Influencer and author of Blogging The Smart Way: A Complete Guide To Creating & Marketing A Killer Blog With Social Media, to discuss the state of social media marketing and the techniques that are helping businesses turn a profit in 2012 and beyond. Jeff Bullas is a consultant, coach, mentor, and speaker that works with companies and executives to optimize their online presence through branding with digital marketing and social media. His extremely popular blog at www.jeffbullas.com has over 250,000 regular readers and is ranked #46 in the AdAge Power 150, a ranking of the Internet’s best marketing blogs. Like many, Jeff believes content is the core of social media marketing and it’s obvious by the articles he puts out on a regular basis. For those of you who follow me on Twitter, you will notice me sharing Jeff’s articles consistently due to the high volume of quality content he puts out. The struggle for most business owners trying to get into social media is understanding what is important, what’s a waste of time and how much time and effort needs to be […]

LinkedIn & ROI: Interview With Viveka Von Rosen

Being in the social media game, you cross paths with a lot of self-proclaimed gurus and social media experts that are, quite frankly, competition. Despite this competition, the social media industry tends to have an unspoken brotherhood because one of the common practices preached is to share other’s content. In this process, you inevitably stumble upon some great people who you start to perceive more as peers than anything else. I’m happy to say that the person I interviewed for this feature is someone who has a lot of great advice to give on the subject of LinkedIn and social media. Being that LinkedIn is my field of expertise, I am exceptionally picky about those whom I get info from and Viveka von Rosen is someone that has been around long enough to have earned her stripes. When it came to choosing who would become the author of the upcoming book, LinkedIn Marketing: An Hour A Day, Viveka von Rosen was a stand out choice with her conversational writing style and authentic approach to marketing. The meat of our conversation was our focus on ROI and LinkedIn. We spoke for well over 40 minutes but this article has been condensed […]

How Lynette Young Became One Of The Top Women of Google+

Despite remaining in the shadows of rising social stars Pinterest and Instagram for the start of 2012, Google+ has been picking up a lot of steam from backstage. It’s been about a month or so since I interviewed Lynette Young, CEO of Purple Stripe Productions, and she has already been circled by over 300,000 more people, bringing her over a MILLION followers! Here is my full Podcast Interview of Lynette Young: Women of Google+ Lynette Young is certainly no slouch when it comes to the social web since becoming one of the first podcasters to ever receive a six-figure sponsorship…and that was in her first year. Young is an avid user of Google+ and firmly believes that it is the future of online business. If you’ve ever stumbled around G+ before, you’ve probably heard of Women of Google+, another creation of Young’s. It was certainly a pleasure to speak with one of the 50 most followed women on G+ and to have a chance to pick her brain. Given the fact that Google+ has barely been out for a year, I had to know how someone could achieve such a massive following in only a few months. When I asked […]

Expert Calls Out Businesses For Improper Use of Social Media

FOR IMMEDIATE RELEASE As social networks continue to successfully infiltrate and integrate everyone’s lives together; the value proposition for businesses continues to rise on a steep incline. Where the attraction of social media has grown for entrepreneurs, the frustration keeps a firm lead ahead as businesses everywhere struggle to successfully incorporate these mystical digital tools of the future. Kelowna and the entire Okanagan Valley is a hot spot for social media activity. It’s not unusual to see 50 over even hundreds over comments on Facebook posts from local radio stations in under an hour. It isn’t unusual to see radio stations easily command a dominate social presence but it is very unusual to see activity on those posts from local Kelowna businesses that are advertising products and services. Melonie Dodaro, international social media speaker and founder of Top Dog Social Media, has called out businesses for poor practice of social media as the reason for their failures. “They are barely keeping their heads above water with social media. Most of them are wasting their time and time is money. It doesn’t take long before they notice it hit their bottom line and they head for the hills,” says Dodaro as […]

Use Social Media Like a Pro: Social Media Training in Kelowna

As part of Kelowna Chamber of Commerce’s mission to integrate the options of modern business developments, I have been asked to do a 2-hour social media training for local Kelowna business owners. As a social media speaker, trainer and consultant I will be delivering a seminar called “Use Social Media Like A Pro.” The event will be held at the Holiday Inn Express, 2429 Highway 97 North Kelowna on September 22, 2011 from 9am – 11am. As the event description says “Social media is here to stay and your business NEEDS it to succeed!” I will be sharing how Kelowna businesses can integrate the power of social media to increase visibility and attract new customers. The social media training will cover things such as the power of social media and how it can help you to increase your visibility, how to communicate with people via social networks and how you can create content to make you seen as an industry leader. All of the strategies covered will show you how you can use social media marketing to grow your business. The event is in response to the changing marketing needs of businesses across the Okanagan. This social media training caters to […]

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