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Adopt A Millennial Mindset To Transform Your Digital Marketing

There is no doubt that millennials have impacted the way brands market to their customers. Millennials have been part of the driving force that has required brands to become active participants in social media and content marketing online. In fact, brand social media marketing budgets have increased from 3.5% of overall marketing budgets in 2009 to 11.7% this year, according to CMO Survey. But money can’t always solve problems. Sure millennials have grown up with social media and they certainly consume a majority of their content online, so how can brands and older generations keep up with the demands of these digital marketing channels? How can brands excel online through a millennial digital mindset? Not only can they, they absolutely must! I’m going to share with you an email I received last week that inspired this blog post. I often receive messages similar to this from executives and entrepreneurs that are struggling to keep up with the fast paced evolution of social media, content and digital marketing. Let’s see if you or your company can relate. A Cry For Help Hi Melonie, I was recently introduced to your blog and your posts have been so incredibly helpful for me. I’ve been […]

What YouTube Sensation Sierra Furtado Can Teach Brands About Marketing

The realm of marketing is once again a brave new world for anyone bold enough and creative enough to tackle it head on, authentically, and with the goal to truly connect with their community. Someone just like Sierra Furtado, a young YouTube sensation who literally started with nothing, making videos in her room in the middle of the night. She has since grown her YouTube channel to over 2.3 million loyal subscribers and has just written a novel, Life Uploaded. The novel, while fiction, does include many elements of her own life experience as a YouTube star as well as the normal everyday experiences that all young girls have growing up. Sierra has grown her channel by staying wholesome and not provocative. She tries to provide a clean and positive message empowering young females. This book is a testament to that message which provides a good moral message in a somewhat clouded space in the social media vertical. While this young woman has done some amazing things, what I want to focus on is how she and other millennials similar to her are able to create loyal communities (she calls her fans Sierranators) with no marketing strategy or budget. Just […]

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