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Maximize Your Results with Content Marketing on LinkedIn

Do you ever wonder what you can do to increase the engagement of your content on LinkedIn? LinkedIn recently surveyed more than 9000 of their members globally, to find out just how people are interacting with content while on LinkedIn and they created an infographic to share their findings. I have gone through and broken down the information in this infographic to help you use it to your advantage to maximize the results of your content marketing and get increased engagement from your ideal clients. In addition, I’ll share how to gain reach far beyond your own network as well as what will help you to establish your authority and build a community on LinkedIn. Motivating LinkedIn Members to Engage with Your Content Source: What Motivates LinkedIn Members to Engage With Your Content? Just to give you an idea about the kind of audience that you can reach on LinkedIn, they have over half a billion global members in 200 countries. In fact: Over 2 new members join every second Two thirds of the new members are located outside of the US Many members are regularly active with 100 million plus unique visitors to the site each month In short, […]

How to Market to Different Generations on Social Media

Social media is becoming an ever-increasing part of running a business, but where do you start when you need to narrow down your target audience? What inspires each generation the most? Citipost Mail have being doing research and have come up with some rather interesting insights into what each generation tends to favor when it comes to content. While it’s clear to see that social media platforms such as Facebook are firm favorites across the board, there are differences that could mean your marketing efforts aren’t maximised if using the wrong platform for your target audience. What might work for Generation Z won’t necessarily work for Baby Boomers and vice versa. There are a number of different factors that relate to social media with each generation. Each one of these factors can impact how successful a marketing campaign is so it’s important to know what these are and how you can utilize them. Marketing to Different Generations on Social Media Generation Z Generation Z are the new wave of social media users. The truly digital generation, you’d be hard pushed to find one that hasn’t had contact with a computer. Gen Z are far more switched on when it comes […]

What YouTube Sensation Sierra Furtado Can Teach Brands About Marketing

The realm of marketing is once again a brave new world for anyone bold enough and creative enough to tackle it head on, authentically, and with the goal to truly connect with their community. Someone just like Sierra Furtado, a young YouTube sensation who literally started with nothing, making videos in her room in the middle of the night. She has since grown her YouTube channel to over 2.3 million loyal subscribers and has just written a novel, Life Uploaded. The novel, while fiction, does include many elements of her own life experience as a YouTube star as well as the normal everyday experiences that all young girls have growing up. Sierra has grown her channel by staying wholesome and not provocative. She tries to provide a clean and positive message empowering young females. This book is a testament to that message which provides a good moral message in a somewhat clouded space in the social media vertical. While this young woman has done some amazing things, what I want to focus on is how she and other millennials similar to her are able to create loyal communities (she calls her fans Sierranators) with no marketing strategy or budget. Just […]

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