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3 Ways to Convert Blog Traffic in to Sales

If you are like many hard-working bloggers, you may not be sure how to convert your existing blog traffic in to sales, which is ultimately an unsustainable marketing strategy. It is a big job to consistently create and publish quality content that your community and potential leads find of value. And while it can be greatly satisfying to know that they find your content helpful, most of us can not to afford to create content for content’s sake alone. That content needs to pay off in some form – ultimately increasing your sales and income. According to the New York Times, blogs actually have a higher fail rate than restaurants. Many people assume that this is because of the absence of traffic, and while this may be the case in some instances, more often than not most blogs are doomed by their lack of effective integration into a sales funnel. If you have a sales funnel or strategy in place, your B2B blog will help you drive significant revenue with even small amounts of traffic. This money can then be used to invest in creating more content, promoting existing content and further optimizing the blog for sales. But without aligning […]

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