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The Psychology Behind Social Media Engagement

Ask any seasoned marketer, and they’d agree: Understanding your customers is largely dependent on understanding how they think. Your digital marketing strategy should be guided by your answers to certain questions. What do your target customers need? What do they want? And what can you do to influence their decision-making process? Take social media engagement, for example. The importance and impact of social media on any business’s overall marketing strategy has been discussed ad nauseam, both here and all over the internet. At nearly every speaking engagement I’ve been invited to, I had to discuss how being on social media can benefit brands and businesses. Chief among these is the level of engagement you get, which is basically how involved your fans and followers are with you on social media. Social media engagement may come in the form of click-activated reactions (such as the Facebook like button), shares (retweets on Twitter, regrams on Instagram, and so on), and responses (comments on your LinkedIn status updates, for example). However, while it’s natural for engagement to be expected on social media, the level of engagement tends to vary based on a number of factors that may or may not be within your […]

5 Ways To Increase Thought Leadership & Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does one get there, though? And is there really a proven process for attaining a reputation for thought leadership? In his incredibly popular TEDtalk, “Start with Why,” Simon Sinek presents an interesting approach to doing business. Also, before it got shared and re-shared all over the internet, it seemed new. Sinek argued that people don’t actually buy what we do; rather, they buy why we do it. They are more likely to follow the lead of those whose beliefs and principles they also hold dear. Based on this, leaders who do not give their audience a clear idea of what motivates them are less likely to succeed. It is upon this alignment of beliefs that trust is built. This, in turn, leads to the establishment of thought leadership. To successfully build thought leadership, though, one must first understand what it truly means. An article on LinkedIn defines thought leadership as “the process of becoming a leading […]

5 Methods to Profit from the Digital Sales Transformation

The buying process has changed over the years, thanks to innovations that make digital sales even more important than ever. The question is, have you begun the journey towards digital sales transformation yourself? And if you haven’t, how can you keep up at this stage of the game? Embrace Social Selling and Improve Digital Sales Strategies Thanks to digital selling, today’s companies must learn to quickly adapt to the rapid-fire changes in the buyer’s journey. One example is how customers are now able to make informed purchasing decisions long before they buy. This is made possible through peer reviews, recommendations, side-by-side product comparisons, and effective content marketing. The traditional methods of direct, in-your-face selling are also becoming obsolete because of todays digital savvy buyers. Salespeople, who are primarily reliant on cold calling, emails, and one-on-one meetings must quickly adapt to the rising trend of social selling. They need to start using social media channels to build stronger connections with their target audience or risk getting left behind. And these changes aren’t going to stop anytime soon. As Gerhard Gshwandtner, founder and CEO of Selling Power Magazine, puts it succinctly: “The changes have gone from ripples to big waves.” Anyone who […]

10 Questions with Personal Branding Expert Barry Feldman

“You, my friend, are a brand.” Barry Feldman has been saying this for three years now and his efforts to explain the concept and deliver actionable advice to develop a successful personal brand has culminated in an impressive new book, The Road to Recognition. The book, co-authored by Seth Price, is available now on Amazon and ships April 25. Barry shared a preview copy with me (BTW, this book is pretty) and interviewed me for a series of videos that will be offered as a free bonus. I thought I’d turn it around and interview him. Here’s how that played out… What are the benefits of personal branding? Barry: Personal branding is, well, personal. So the benefits are bound to be differ depending on what you’re aiming to accomplish. If there’s a universal answer to the question it’s the development of your personal brand will accelerate your professional success. Look at it from the point of view of an entrepreneur or business leader and the benefits might include attracting more clients. The job seeker might gain a competitive advantage over the rest of the field. An executive could be offered a better position and the rewards that come with it. […]

How to Create an All-Star LinkedIn Profile [INFOGRAPHIC]

Having a LinkedIn profile is no longer enough, especially if no one is seeing it. Or worse, people are seeing your profile but it does a poor job of representing you and what you do. Your LinkedIn profile is an essential part of your personal brand and having a great one is a MUST if you plan to do any form of LinkedIn marketing. According to LinkedIn, your profile may already show up with All-Star status. Sadly, that means nothing at all. It could simple mean you’ve added the various sections into your profile, perhaps with little to nothing in those sections, yet it still shows all-star status giving you a false sense of your professional presence. To me an all-star profile means that you… Are easily found when someone searches for what you do and Your profile intrigues people, makes them want to connect and learn more about you In this article, I am going to show you exactly how to have true all-star status with a comprehensive step-by-step LinkedIn profile infographic so you can visually make sense of what it takes to truly have an all-star profile. In following the steps laid out in this article and infographic, […]

11 Tips To Create A Powerful Personal Brand Online

Have you Googled your name lately? Are you happy with the current state of the results that showcase your personal brand in the search results? It doesn’t matter if you are looking for a job or you have a business that you want to grow, people want to know who you are…your personal brand tells them exactly that. There has never been a time in history where building a solid personal brand has been more important. Just like brands, you as an individual need to share who you are, what matters to you and your vision for the future in a clear and cohesive way. People whom you have never met and who could have an enormous impact on your future, will judge you based on your online presence. This is especially true if you are currently job hunting or working towards getting your dream job. But it’s just as relevant for business owners, professional service providers and entrepreneurs. Gone are the days when employers were limited to learning about you through the carefully controlled environment of your resume or CV and an interview. Employers now have the ability to check you out in your natural environment – social media. […]

The Evolution of Personal Branding (& Why It’s Relevant)

Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down. Flash forward to today and it doesn’t matter if you’re a student, employee, sales person, volunteer or entrepreneur, you need to create and maintain your personal brand. In a world where the new strangers you meet are going to Google you, you need to be prepared for that level of scrutiny so you always appear credible, no matter what situation you’re in. Now Vs. Then Just over a decade ago, all you needed to do to make something true was repeat it enough. Thankfully, your target market today is much savvier and requires something a bit more than words: proof. You need to get to the point that your personal brand is so strong that a total stranger can quickly (and reliably) conclude that you are a person of credibility. This means the message you spread about yourself and your brand is consistent with the message that others are spreading about you. I would say nine out of ten clients I work with mention that they Googled […]

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