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5 Ways To Get More Traffic From Pinterest

pinterest marketing

After all her blogger friends kept telling her how cool it was, Melissa Taylor finally decided to get on Pinterest and managed to obtain 1 million+ followers (now nearly 1.5m) in only 9 months. How did she do it? Her advice to brands is simple: Focus on being awesome, not getting followers. Shortly after she hit the million-plus mark, Melissa published a book called Pinterest Savvy: How I Got 1 Million+ Followers so she definitely has a thing or two to say on the subject. The most influential people on Pinterest are bloggers and social media influencers – also known as tastemakers. Brands can learn a lot from how they grow and maintain their followers, who’s numbers continue to swell as the platform steadily increases its user-base. Learning from people like Melissa Taylor, Brittany Cozzens, and Joy Cho (still reining supreme at 14.5m followers) are useful case studies for brands looking to generate sustainable returns from their Pinterest marketing. Here are 5 useful tips from successful bloggers, and brands, on Pinterest: 1. Pin During Peak Times Studies show most people are on Pinterest in the afternoons (14:00 – 16:00 EST) and evenings (20:00 – 01:00 EST). Aim to schedule content [...]

Here’s Why Twitter Is Still An Incredible Marketing Tool

Twitter marketing has been in the shadows since Pinterest and Facebook began to steal the spotlight this year in 2012. Although Facebook has been the leader for a while, they received a lot of additional media attention due to the whole IPO fiasco. Many business owners and professionals still don’t get why Twitter could possibly be significant to their business. I can’t blame them since I felt the same way at one point. What could possibly be significant in 140 characters?   Twitter Marketing Secret Weapon: Advanced Search Your greatest Twitter marketing tool for discovering conversations surrounding your brand, industry or company is arguably Twitter’s Advanced Search. Why? Let me give you an example. If you’re a restaurant, you can search for anyone tweeting the word “hungry” in your local area and it will provide you with instant results, in chronological order starting from the most recent tweets. This is a HUGE opportunity. If you’re a restaurant, these people ARE your customers, so reaching out to them at this moment in time could be a critical turning point for your business. Offer them a special discount code that they can use that day to come in for a meal at [...]

Turbo Charge Your Video Marketing Strategy With Pinterest

It looks like Pinterest could be one of the best things that has happened to your YouTube channel and your video marketing strategy. If you still haven’t heard of Pinterest, it has become the latest top performing social media website, using pictures pinned on an interest board in lieu of traditional text or blog entries. You can check out my Pinterest site at http://pinterest.com/meloniedodaro to see how I’ve been using it. The Power of Photo’s on Pinterest The power of a good visual is proving to be incredibly useful when driving traffic to websites and its time to get your hands in the pot! As part of any video marketing strategy, you want to be sure that you are posting your videos to sites that will get you the most views by your target market, whether it be on your own Facebook page, YouTube channel, etc. Related: 10 Ways To Use YouTube Video Marketing To Promote Your Business  Currently, the most active demographic on Pinterest is women aged 22-47. Businesses who regularly post on Pinterest are finding that views of their video are increasing by a whopping 300% – sometimes within days of posting a picture that simply leads to a [...]

4 Reasons To Add Pinterest Marketing To Your Strategy

I know. We all feel the same way… NOT ANOTHER SOCIAL NETWORK! Sadly, the case is that the fastest growing social networking site, Pinterest has elbowed its way into the area and appears to have no intention of going anywhere. I’ll quickly address what I feel are it’s strong points based and also address some of the concerns and things businesses should be aware of when deciding whether or not they want to implement Pinterest marketing into their overall social media strategy. 1. It’s Great For Products Pinterest is powerful for connecting your products with compatible customers since their interests connect people rather than who they know. Bestselling author Gary Vaynerchuk predicts the “interest graph” becoming a more familiar and increasingly important metric as we progress through the next 5 years. With Pinterest driving more traffic than Google+, YouTube and LinkedIn combined in the month of January, this is something we have to take seriously as entrepreneurs. Adding Pinterest marketing to your strategy is looking more and more like a must for many businesses. 2. It’s Mostly Women But Men Are Catching On In it’s current state, Pinterest hasn’t shown huge promise for a predominant male demographic. Sorry, Old Spice! [...]

Can Photo Sharing on Instagram Help Your Business?

If you are familiar with the photo-based social media site called Pinterest then you may want to have a look at photo sharing on Instagram. Is it possible you could be loading photos on this site to boost your sales, Facebook friends and Google+ results? No matter what type of social media marketing you are doing, it is a good idea to stay on top of the latest methods for branding your company. Great ideas for promoting products or services are more accessible than ever and Instagram, like Pinterest, uses the power of the pixel to get your ideas across. Related: The Power of Reciprocity and Social Media Over 50 million people use photo sharing on Instagram (and growing by millions very rapidly), including users of the recently revealed iPhone app used for sharing photos. Though many iPhone users are still learning about this app, it is steadily growing in popularity. Since our society is moving more and more towards a visual social context, businesses can easily use Instagram to post great pictures and get ‘followers’ just like on Facebook or Twitter. If you have a visually engaging profession or business, you’ll quickly see the obvious rewards from posting pictures to [...]

How Lynette Young Became One Of The Top Women of Google+

Despite remaining in the shadows of rising social stars Pinterest and Instagram for the start of 2012, Google+ has been picking up a lot of steam from backstage. It’s been about a month or so since I interviewed Lynette Young, CEO of Purple Stripe Productions, and she has already been circled by over 300,000 more people, bringing her over a MILLION followers! Here is my full Podcast Interview of Lynette Young: Women of Google+ Lynette Young is certainly no slouch when it comes to the social web since becoming one of the first podcasters to ever receive a six-figure sponsorship…and that was in her first year. Young is an avid user of Google+ and firmly believes that it is the future of online business. If you’ve ever stumbled around G+ before, you’ve probably heard of Women of Google+, another creation of Young’s. It was certainly a pleasure to speak with one of the 50 most followed women on G+ and to have a chance to pick her brain. Given the fact that Google+ has barely been out for a year, I had to know how someone could achieve such a massive following in only a few months. When I asked [...]

5 Reasons Why Brands Are Successful With Pinterest

In any social media strategy, it is smart to stay up-to-date on the latest platforms to launch your brand successfully. As I’m sure you already know, Pinterest is the latest hot thing. Haven’t heard of it? You will! Facebook and Google were once just a fledgling idea in a computer programmer’s mind but they now dominate the way we use the web…and now Pinterest is starting to follow in their footsteps, showing much promise for promoting businesses as a viable social media marketing tool. Instead of using lengthy blog posts that require your detailed and devoted attention, often requiring time than you are willing to spare, the creators of Pinterest figured out a social media strategy that occupies a niche currently untapped, by using pictures to say what words can’t. Instead of posting commentary or reviews on products, you simply place pictures to your board, ‘pinning’ them like a creative collage. Uniting and bonding people through their interests rather than their connections. Five Ways Brands Are Successful With Pinterest Utilizing a vision-board style method of communication, brands can get their product and marketing message across with succinctness and visual power. Any social media strategy that effectively utilizes this means of [...]